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Adthena vs. NEUTRUM MARKTCHECK

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adthena

    Score6.2 out of 10
    N/AAdthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A

    NEUTRUM MARKTCHECK

    N/AN/ANEUTRUM MARKTCHECK creates transparency about how demand is developing in a freely selectable product, topic or market area - including the spatial distribution, forecasts and indicators on the competition. With individual keywords or any complex lists, the user specifies which product, topic or range (e.g. product catalogs sorted by categories) should be analyzed. The area can also be put together by the user: both nations (e.g.…N/A
    Pricing
    AdthenaNEUTRUM MARKTCHECK
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AdthenaNEUTRUM MARKTCHECK
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    User Ratings
    AdthenaNEUTRUM MARKTCHECK
    Likelihood to Recommend
    8.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AdthenaNEUTRUM MARKTCHECK
    Likelihood to Recommend
    Adthena
    By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
    Incentivized
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    Hase & Igel
    No answers on this topic
    Pros
    Adthena
    • Track and monitor spend and performance against competitors.
    • Identify missed keyword opportunities.
    • Informs our campaign and keyword budgeting/bidding on a daily basis.
    Incentivized
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    Hase & Igel
    No answers on this topic
    Cons
    Adthena
    • Slow performance.
    • Ranking options are not detailed enough.
    Incentivized
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    Hase & Igel
    No answers on this topic
    Support Rating
    Adthena
    Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
    Incentivized
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    Hase & Igel
    No answers on this topic
    Alternatives Considered
    Adthena
    You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
    Incentivized
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    Hase & Igel
    No answers on this topic
    Return on Investment
    Adthena
    • Improved competitive analysis
    • Insightful data that helps improve client trust
    • Indentifying opportunities for keyword expansions
    Incentivized
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    Hase & Igel
    No answers on this topic
    ScreenShots

    NEUTRUM MARKTCHECK Screenshots

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