Advanced Web Ranking vs. Google Mobile-Friendly Test

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Advanced Web Ranking
Score 8.2 out of 10
N/A
Advanced Web Ranking is an online rank tracker suitable for both Digital Agencies and In-house SEOs. The tool boasts usrse among more than 18,000 companies worldwide, and provides ranking results.
$99
per month
Google Mobile-Friendly Test
Score 9.1 out of 10
N/A
Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.N/A
Pricing
Advanced Web RankingGoogle Mobile-Friendly Test
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Advanced Web RankingGoogle Mobile-Friendly Test
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Advanced Web RankingGoogle Mobile-Friendly Test
Top Pros
Top Cons
Features
Advanced Web RankingGoogle Mobile-Friendly Test
SEO
Comparison of SEO features of Product A and Product B
Advanced Web Ranking
9.8
4 Ratings
23% above category average
Google Mobile-Friendly Test
8.5
6 Ratings
9% above category average
Keyword analysis10.03 Ratings8.02 Ratings
Backlink management9.03 Ratings8.02 Ratings
SERP ranking tracking10.04 Ratings9.02 Ratings
Page grader10.03 Ratings8.75 Ratings
Competitive analysis10.04 Ratings7.02 Ratings
Site audit / diagnostics9.03 Ratings9.66 Ratings
Site recommendations10.03 Ratings8.95 Ratings
Task management10.04 Ratings9.02 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Advanced Web Ranking
9.6
4 Ratings
23% above category average
Google Mobile-Friendly Test
8.5
5 Ratings
11% above category average
Local SEO10.04 Ratings8.02 Ratings
Social SEO10.03 Ratings9.02 Ratings
Mobile SEO9.24 Ratings10.05 Ratings
Global SEO9.24 Ratings7.02 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Advanced Web Ranking
9.1
4 Ratings
7% above category average
Google Mobile-Friendly Test
9.2
4 Ratings
8% above category average
Multi-domain support8.33 Ratings8.94 Ratings
Integration with web analytics tools9.84 Ratings9.53 Ratings
Best Alternatives
Advanced Web RankingGoogle Mobile-Friendly Test
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Screaming Frog
Screaming Frog
Score 9.5 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Advanced Web RankingGoogle Mobile-Friendly Test
Likelihood to Recommend
10.0
(4 ratings)
9.2
(7 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Advanced Web RankingGoogle Mobile-Friendly Test
Likelihood to Recommend
Caphyon
If you want a reliable and accurate keyword rank tracking tool that can spit out beautiful monthly reports for your clients, then AWR is the tool for you. It is also cloud-based so you don't have to deal with the issues of proxies and VPNs like you would if running a similar program from your own server. It's not the cheapest option but it's probably the easiest to implement and most accurate option when it comes to cloud-based rank tracking software. Customer support has always been responsive and pleasant to deal with, I haven't had many issues, but have always had a good experience when I needed support.
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Google
I mean, it is a simple, no-frill test that gives your OK or NOT OK and highlights where it is. It is just a temperature check, this has to be used in conjunction with other tools for it to be useful. Since it is free I recommend running it as a check always.
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Pros
Caphyon
  • Google Analytics coordination or integration is an incredible procedure.
  • Hyper link management is another merit.
  • Rank tracking increases the reliability of a report.
  • Content authoring and management allows us to have the right word taxonomy.
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Google
  • Google Mobile-Friendly Test is easy to use and works very fast.
  • Google also has its own search engine results in mind when using the tool. This is important, as Google has most of the online search market share.
  • Most modern devices are accounted for.
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Cons
Caphyon
  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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Google
  • Google's suggestions are sometimes vague or unhelpful.
  • The test doesn't offer multiple screen sizes or shapes. Though this isn't a huge issue, it would be nice to make sure a site using media queries stays mobile friendly throughout size changes
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Likelihood to Renew
Caphyon
No answers on this topic
Google
It is free, so I woule likely renew it.
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Alternatives Considered
Caphyon
BrightEdge is a lot more expensive, but we began using it when funds allowed us to, primarily for the online reporting and features not found in Advanced Web Ranking. But, as I mentioned earlier, we did not stop using Advanced Web Ranking when we introduced BrightEdge because it does have some plus points not found in BrightEdge.
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Google
I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
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Return on Investment
Caphyon
  • Well worth the money, easy to implement, and accurate reporting, which is vital for rank tracking software.
  • AWR integrates into our workflow well with our other SEO and reporting software.
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Google
  • Our websites pages are a hundred percent mobile friendly.
  • Detects almost all mobile usability issues.
  • Robust test tools extending up to detectors for incompatible plugins.
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