What users are saying about
8 Ratings
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Score 6.7 out of 101
13 Ratings
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Score 5.4 out of 101

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Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
No photo available

Link Research Tools

Definitely the best tool for prospecting potential links and helping to clean up link profiles. It also helps you to consider other potential link opportunities that you may not have thought about. Its ability to find more links than most other tools certainly sets itself apart from most of the competition.
Christopher Fleming Dip DigM profile photo

Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
Link Research Tools
7.9
Keyword analysis
Advanced Web Ranking
5.0
Link Research Tools
7.8
Backlink management
Advanced Web Ranking
7.0
Link Research Tools
8.6
SERP ranking tracking
Advanced Web Ranking
7.5
Link Research Tools
6.3
Page grader
Advanced Web Ranking
7.0
Link Research Tools
7.3
Competitive analysis
Advanced Web Ranking
6.5
Link Research Tools
8.8
Site audit / diagnostics
Advanced Web Ranking
7.0
Link Research Tools
8.9
Site recommendations
Advanced Web Ranking
6.0
Link Research Tools
8.5
Task management
Advanced Web Ranking
6.0
Link Research Tools
7.2

SEO Channels

Advanced Web Ranking
7.0
Link Research Tools
8.5
Local SEO
Advanced Web Ranking
7.0
Link Research Tools
8.9
Social SEO
Advanced Web Ranking
6.5
Link Research Tools
8.2
Mobile SEO
Advanced Web Ranking
8.0
Link Research Tools
8.2
Global SEO
Advanced Web Ranking
6.5
Link Research Tools
8.8

SEO Platform & Account Management

Advanced Web Ranking
7.7
Link Research Tools
8.7
Multi-domain support
Advanced Web Ranking
8.0
Link Research Tools
8.6
Integration with web analytics tools
Advanced Web Ranking
7.5
Link Research Tools
8.8

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • Recover and protect your site from Google Penalties by cleaning up your backlink profile
  • Get the most comprehensive backlink analysis possible for your own and your competitors' sites
  • Compare your competitors with your own site and learn how to outrank them by doing just a little better
  • Review and evaluate new found link opportunities
  • Find out who is ranking well for the keywords in your niche and identify new SEO opportunities
  • Spot trends in the speed of link building and identify spikes that could harm you
  • Monitor your backlinks and check if they are still active
Dragan Berak profile photo

Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • Accessibility - the layout is not as intuitive as it should be. Of course, this is a professional tool and not meant for the faint of heart. However, the design elements could be more intuitive.
  • Redundant tools - our company utilizes several of the tools to help audit and augment our client profiles. Some of the tools may be a bit redundant. However, it's not a terribly big deal, as we just don't use those tools.
  • Limited searches for certain price points - I understand that there has to be competitive pricing especially with the level that Link Research Tools is offering. However, it would be nice to have unlimited searches.
Kenny Madison profile photo

Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
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LinkResearchTools is much more advanced in analyzing links. Period. All the other mentioned tools have many useful features for SEO but LRT is definitely the way to go for backlink analysis, link building, and competition analysis. They also offer very nice and quality courses for improving SEO knowledge. I already attended one of them and I am very satisfied with the knowledge I gained.
Dragan Berak profile photo

Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • This service is invaluable. It is one of, if not the best, tool that our company employs. It opens up possibilities for so many opportunities to clean up our clients from toxic SEO companies. A good portion of our job is making sure they are not toxic, so it helps to have a tool like this.
  • Link Research Tools also helps tremendously with lateral-thinking link building. Going down an anchor text rabbit hole can lead to amazing results which can augment our clients and help boost their profiles. We can become aware of new link opportunities with the URLs Link Research Tools presents.
  • It improves the value of the websites for our clients. By visibly seeing what anchor text ranks where, we know what to target and what we can improve on. We can see what is not sticking and try to improve it.
Kenny Madison profile photo

Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Link Research Tools

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details