Adverity vs. Oracle Data Integration Platform Cloud (discontinued)

Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.

Incentivized

For daily transactional information and customer data needs it has been an extremely fast and reliable system. Several thousand users are able to connect many third party tools and run a large number of extracts while still experiencing great performance. For smaller systems in use with limited user accounts this system is less appropriate due to maintenance resources required.

Incentivized

• User-friendly report setup and ingestion
• Easy integration with multiple data endpoints, making it easy for users to drive value
• Incredible customer support, allowing users (regardless of technical background) to act like power-users

Incentivized

• ODI uses ELT architecture, which enhances the load performance and is very scalable.
• ODI is platform independent. It supports all platforms, hardware and operating systems.
• It comes with pre-built integration, allowing immediate data replication, transformation, and data governance while ensuring data quality.

Incentivized

• Rigid data visualization tools
• Transformations are locked in to Adverity-specific ways of enriching data
• No integrations with standard tool sets like dbt or SQL

Incentivized

• Training and ramping up to learn all the Oracle specific intricacies.
• Security concerns with administering some of the tools to end users.

Incentivized

Adverity is easy to understand and use, even for users who are less technical. Reports and dashboards are easy to send out, and back-end users can easily navigate workspaces for creating new data fetches.

Incentivized

Previously I had never really used a tool like this, only using software such as GA to look at any insights and review performance. So I think that the combined view of having all of the data sets (Which in my role I wouldn't always particularly have access to), was really useful. As an individual who was optimising our clients websites it meant that I was really able to prioritise what was important, but also have a great view of absolutely all activity that was happening

Incentivized

We are longtime ODI on-premise users. So, it was easy for us to migrate to the ODI cloud rather than implementing another solution.

Incentivized

• Adverity has saved hundreds of man hours per month in reporting and data aggregation. I can think of no solution we've onboarded that has saved so much human capital expense for so little effort in setup and maintenance.

Incentivized

• Ability to setup reliable disaster recovery.
• Upgrades and performance monitoring tools are readily available.

Incentivized