Item: Adverity
Rating: 8
Author: Verified User

Overall Satisfaction with Adverity

Use Cases and Deployment Scope

In one of my previous roles (digital marketing agency), we utilised Advertity for data visualisation on a number of our different clients. As we were an agency that had a vast amount of services, and provided a lot of these for our clients it meant that we needed to be experts on our data set and what it was doing. We used Advertity to combine all of our insights together, particularly to be utilsed by our paid media team, to provide opportunities for enhancements. I was a user that often went into the dashboard and reviewed the data.

Pros and Cons

Pros

Customizable dashboards, that you could change and make unique to your specific need / business.
Combining a range of data sets into one view.
Easily sharable insights, that you can share internally or also with clients.

Cons

I think it would have been more user friendly if there was more labelling capabilities, so that when you are sharing the dashboard they would explain what the data is - rather than depending on someone knowing how to use the dashboards or being there to explain it.
Our teams found that some of the scheduling functionality could be a little big buggy, so this was something that needed extra care and attention, so therefore may be an area that needs to be improved (unless it was just our account and usage).

Most Important Features

Combining different data sets, into one overall view
Creating multiple dashboards, that allow cross collaboration between various teams

Return on Investment

This tool has allowed us to be able to see areas for opportunities, when all of the data has been combined
We were also able to better prioritise actions and where to focus our attention, when we had one view where all of the data was together. This allowed us to deliver better results for our clients, and also have a clearer roadmap of activity

Alternatives Considered

Google Analytics, Google Analytics 360 and Google Ads

Previously I had never really used a tool like this, only using software such as GA to look at any insights and review performance. So I think that the combined view of having all of the data sets (Which in my role I wouldn't always particularly have access to), was really useful. As an individual who was optimising our clients websites it meant that I was really able to prioritise what was important, but also have a great view of absolutely all activity that was happening.

Key Insights

Do you think Adverity delivers good value for the price?

Not sure

Are you happy with Adverity's feature set?

Yes

Did Adverity live up to sales and marketing promises?

Yes

Did implementation of Adverity go as expected?

I wasn't involved with the implementation phase

Would you buy Adverity again?

Yes

Other Software Used

Google Optimize, Hotjar, Decibel Insight, from Medallia

Likelihood to Recommend

Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.

Comments

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