Item: Adverity
Rating: 8
Author: Chris Baca

Overall Satisfaction with Adverity

Use Cases and Deployment Scope

We use Adverity to extract, transform, and load digital marketing data from various platforms (Google Ads, GA4, Facebook Ads, etc.) to an external data warehouse and an Adverity-owned data lake. We also use Adverity's in-built data visualization and exploration to create dashboards and reports for our clients. Adverity has dozens of pre-built API connections to various platforms, which makes managing extraction much simpler than using an in-house tool.

Pros and Cons

Pros

Data Extraction
Authorization Management
Workspace Organization
Data Governance

Cons

Rigid data visualization tools
Transformations are locked in to Adverity-specific ways of enriching data
No integrations with standard tool sets like dbt or SQL

Return on Investment

Scale - the biggest advantage has been the ability to extract, transform, and load data for 150+ clients with a three-person team without a software or data engineering team to support. Adverity would easily allow us to scale up to double or triple the client load if needed.
Templates - Another advantage related to scale, Adverity allows us to run a templated approach to extraction, transformation, and also data visualization and reporting so that onboarding is very fast. Typical clients with up to 15 data sources can be onboarded in as little as a couple of hours.

Usability

Adverity is easy to understand and use, even for users who are less technical. Reports and dashboards are easy to send out, and back-end users can easily navigate workspaces for creating new data fetches.

Alternatives Considered

Supermetrics, Airbyte, Funnel.io, NinjaCat and Looker Studio

Other data extraction tools did not provide a similar ease of setup for the compared to the cost associated with those tools, and they were often not as transparent on data replacement and holding state. The visualization tools offered by Adverity are also a little easier to templatize vs. Looker and NinjaCat.

Key Insights

Do you think Adverity delivers good value for the price?

Yes

Are you happy with Adverity's feature set?

Yes

Did Adverity live up to sales and marketing promises?

Yes

Did implementation of Adverity go as expected?

Yes

Would you buy Adverity again?

Yes

Other Software Used

Google BigQuery, Google Analytics, Airtable

Likelihood to Recommend

Very well suited to small data teams for marketing agencies or marketing departments for larger corporations. Adverity takes the technical guesswork and constant management out of the data extraction process and helps focus on building data deliverables to internal team members or external users.

This tool is not as well suited for teams looking to build their own internal ETL processes, have few data sources, or a small data budget.

Adverity Feature Ratings

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Adverity - A Scalable Data Solution