Adzooma vs. Perfect Audience (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adzooma
Score 8.1 out of 10
Small Businesses (1-50 employees)
Adzooma’s AI and machine learning based Google and Facebook Ads platform, offers simple campaign management, 24/7 optimisation and time saving automation, all in a single interface. The platform includes many features including scanning for 50+ improvement opportunities, many of which can be actioned with a single click, tracking…
$19
per user/month - up to $1000 a month on ad spend
Perfect Audience (discontinued)
Score 8.0 out of 10
N/A
Perfect Audience was a retargeting solution for X.com (Twitter), and part of Marin Software. The service is no longer available.N/A
Pricing
AdzoomaPerfect Audience (discontinued)
Editions & Modules
Pilot
$19.00
per user/month - up to $1000 a month on ad spend
Advanced Pilot
$49.00
per user/month - up to $10,000 a month on ad spend
Rocket Pilot
$99.00
per user/month - up to $100,000 a month on ad spend
No answers on this topic
Offerings
Pricing Offerings
AdzoomaPerfect Audience (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOur pricing is based on your combined monthly Google Ads and Facebook Ads spend. There are no long-term contracts and you can cancel anytime.
More Pricing Information
Community Pulse
AdzoomaPerfect Audience (discontinued)
Features
AdzoomaPerfect Audience (discontinued)
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adzooma
8.2
1 Ratings
25% above category average
Perfect Audience (discontinued)
8.4
1 Ratings
7% above category average
Ad campaign creation10.01 Ratings8.01 Ratings
Ad deployment8.01 Ratings9.01 Ratings
Display advertising8.01 Ratings9.01 Ratings
Ad display and retargeting segmentation8.01 Ratings8.01 Ratings
Sequence targeting7.01 Ratings8.01 Ratings
Social advertising8.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adzooma
9.6
1 Ratings
33% above category average
Perfect Audience (discontinued)
8.3
1 Ratings
7% above category average
Ad dashboards10.01 Ratings8.01 Ratings
Ad performance reports10.01 Ratings9.01 Ratings
Ad conversion tracking8.01 Ratings9.01 Ratings
Ad attribution reporting10.01 Ratings8.01 Ratings
Ad forecasting and optimization10.01 Ratings8.01 Ratings
Cross-channel ad management00 Ratings8.01 Ratings
Ad Auctions
Comparison of Ad Auctions features of Product A and Product B
Adzooma
10.0
1 Ratings
17% above category average
Perfect Audience (discontinued)
-
Ratings
Ad bidding10.01 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adzooma
-
Ratings
Perfect Audience (discontinued)
8.0
1 Ratings
8% above category average
Data Transfer00 Ratings8.01 Ratings
DSP integration00 Ratings8.01 Ratings
Best Alternatives
AdzoomaPerfect Audience (discontinued)
Small Businesses
WordStream
WordStream
Score 6.9 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Medium-sized Companies
WordStream
WordStream
Score 6.9 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.7 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdzoomaPerfect Audience (discontinued)
Likelihood to Recommend
9.0
(3 ratings)
8.0
(1 ratings)
Usability
10.0
(1 ratings)
9.0
(1 ratings)
Support Rating
8.0
(1 ratings)
6.0
(1 ratings)
User Testimonials
AdzoomaPerfect Audience (discontinued)
Likelihood to Recommend
Adzooma
This tool helps in productivity in managing PPC accounts. It allows you to easily track your accounts and campaigns. You can change between your accounts quickly without logging in/out. It helps automate your Google ad campaigns. It is recommended for PPC ad agencies. It is an easy tool to use and navigate through
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Discontinued Products
I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
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Pros
Adzooma
  • Integrates multiple Paid search platforms into one place
  • Integrations - everything works
  • Adjust and edit paid search accounts, such as Google Ads
  • Use all features in paid platforms
  • Monitoring and tracking
  • Metrics of all accounts added
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Discontinued Products
  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
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Cons
Adzooma
  • Creating ads for Youtube videos
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Discontinued Products
  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
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Usability
Adzooma
Very usable platform, easy to get set-up, used and integrated with your tools
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Discontinued Products
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
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Support Rating
Adzooma
Adzooma has a solid team but their team works in UK time zone so it's hard to get in touch with them. Usually, they are helpful but sometimes they're not. They won't know what problems you have and might ignore you on that. Their support has been decent in updating and fixing bugs at a good rate.
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Discontinued Products
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
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Alternatives Considered
Adzooma
Choose Adzooma because it offers a great introductory free starter package that provides great onboarding and management.
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Discontinued Products
I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
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Return on Investment
Adzooma
  • Saved on ad spent
  • Automation to avoid spending too much
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Discontinued Products
  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
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ScreenShots

Adzooma Screenshots

Screenshot of Dashboard ViewScreenshot of Applying OpportunitiesScreenshot of Create Automation RulesScreenshot of Manage Multiple AccountsScreenshot of Add Multiple UsersScreenshot of Create Custom Reports