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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ahrefs

    Score8.8 out of 10
    N/AAhrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

    $127

    per month

    Moz Local

    Score8.9 out of 10
    N/AMoz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.

    $20

    per month

    Pricing
    AhrefsMoz Local
    Editions & Modules
    Lite
    $129.00
    per month
    Standard
    $249.00
    per month
    Advanced
    $449.00
    per month
    Enterprise
    $1499.00
    per month
    Lite
    $20
    per month
    Preferred
    $30
    per month
    Elite
    $40
    per month
    Offerings
    Pricing Offerings
    AhrefsMoz Local
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing.Discounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.
    More Pricing Information
    Community Pulse
    AhrefsMoz Local
    Considered Both Products
    Ahrefs
    Chose Ahrefs
    Ahrefs is the most comprehensive tool we've used for providing SEO and performance analysis for our website clients. It's an essential part of our analytics stack, along with Google products. It doesn't require downloading and installing software, and it's more robust and user …
    Incentivized
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    38 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    34 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    39 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    33 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    36 Answers
    No answers on this topic
    Features
    AhrefsMoz Local
    SEO
    Comparison of SEO features of Ahrefs and Moz Local
    Feature
    Ahrefs
    8.3
    72 Ratings
    8% above category average
    Moz Local
    -
    Ratings
    Keyword analysis9.869 Ratings00 Ratings
    Backlink management9.470 Ratings00 Ratings
    SERP ranking tracking8.668 Ratings00 Ratings
    Page grader7.362 Ratings00 Ratings
    Competitive analysis9.270 Ratings00 Ratings
    Site audit / diagnostics7.465 Ratings00 Ratings
    Site recommendations7.461 Ratings00 Ratings
    Task management7.033 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Ahrefs and Moz Local
    Feature
    Ahrefs
    6.5
    63 Ratings
    16% below category average
    Moz Local
    -
    Ratings
    Local SEO6.851 Ratings00 Ratings
    Social SEO6.048 Ratings00 Ratings
    Mobile SEO6.047 Ratings00 Ratings
    Global SEO7.157 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Ahrefs and Moz Local
    Feature
    Ahrefs
    7.4
    60 Ratings
    13% below category average
    Moz Local
    -
    Ratings
    Multi-domain support6.457 Ratings00 Ratings
    Integration with web analytics tools8.429 Ratings00 Ratings
    Best Alternatives
    AhrefsMoz Local
    Small Businesses
    Serpstat
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    No answers on this topic
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AhrefsMoz Local
    Likelihood to Recommend
    9.2
    (77 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (5 ratings)
    -
    (0 ratings)
    Usability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (14 ratings)
    -
    (0 ratings)
    User Testimonials
    AhrefsMoz Local
    Likelihood to Recommend
    Ahrefs
    Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
    Incentivized
    Read full review
    iContact
    Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
    Incentivized
    Read full review
    Pros
    Ahrefs
    • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
    • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
    • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
    • It provides us the detailed keyword research with volume, CPC, and other information.
    Incentivized
    Read full review
    iContact
    • Distribution of location data.
    • Dashboard super easy to use.
    • Low cost option that gets the job done.
    Incentivized
    Read full review
    Cons
    Ahrefs
    • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
    • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
    Incentivized
    Read full review
    iContact
    • Expansion of network.
    • Needs to be easier to access, too many clicks within Moz suite.
    • Generally speaking, they are solid.
    Incentivized
    Read full review
    Likelihood to Renew
    Ahrefs
    Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
    Read full review
    iContact
    No answers on this topic
    Usability
    Ahrefs
    Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
    Read full review
    iContact
    No answers on this topic
    Support Rating
    Ahrefs
    Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
    Incentivized
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    iContact
    No answers on this topic
    Alternatives Considered
    Ahrefs
    Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
    Incentivized
    Read full review
    iContact
    Moz is just as good as Yext, the only major difference is the size of the network.
    Incentivized
    Read full review
    Return on Investment
    Ahrefs
    • Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
    • Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
    • Aherfs Site Explorer has been helpful in identifying 404 error pages.
    Incentivized
    Read full review
    iContact
    • Information has been published which has helped ensure we are trusted amongst our customers.
    Incentivized
    Read full review
    ScreenShots

    Ahrefs Screenshots

    Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

    Moz Local Screenshots

    Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.