What users are saying about

Ahrefs

Top Rated
75 Ratings

Ahrefs

Top Rated
75 Ratings
Score 9.1 out of 101

Unamo SEO (formerly Positionly)

6 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

Ahrefs

Ahrefs Site Explorer is extremely suitable for any kind of backlink or content analysis in which one wants to get a comprehensive overview of what a website's backlink profile looks like or what a website's top content is. I wouldn't necessarily recommend Ahrefs Site Explorer for keyword tracking because I think there are more efficient tools for that
No photo available

Unamo SEO (formerly Positionly)

I think it's well suited to people that are looking to track keywords for their business or a number of clients. If you are looking for a single system to do site management and rankings, then this is lacking. However I think it' a good tool to use if you don't mind using multiple ones.
Benjamin S Powell profile photo

Feature Rating Comparison

SEO

Ahrefs
8.4
Unamo SEO (formerly Positionly)
5.4
Keyword analysis
Ahrefs
9.4
Unamo SEO (formerly Positionly)
7.0
Backlink management
Ahrefs
9.5
Unamo SEO (formerly Positionly)
4.0
SERP ranking tracking
Ahrefs
9.1
Unamo SEO (formerly Positionly)
9.0
Page grader
Ahrefs
8.0
Unamo SEO (formerly Positionly)
6.0
Competitive analysis
Ahrefs
9.2
Unamo SEO (formerly Positionly)
7.0
Site audit / diagnostics
Ahrefs
8.7
Unamo SEO (formerly Positionly)
3.0
Site recommendations
Ahrefs
7.7
Unamo SEO (formerly Positionly)
4.0
Task management
Ahrefs
5.6
Unamo SEO (formerly Positionly)
3.0

SEO Channels

Ahrefs
8.0
Unamo SEO (formerly Positionly)
7.3
Local SEO
Ahrefs
8.2
Unamo SEO (formerly Positionly)
7.0
Social SEO
Ahrefs
6.5
Unamo SEO (formerly Positionly)
7.0
Mobile SEO
Ahrefs
8.3
Unamo SEO (formerly Positionly)
7.0
Global SEO
Ahrefs
9.2
Unamo SEO (formerly Positionly)
8.0

SEO Platform & Account Management

Ahrefs
8.6
Unamo SEO (formerly Positionly)
8.5
Multi-domain support
Ahrefs
9.1
Unamo SEO (formerly Positionly)
8.0
Integration with web analytics tools
Ahrefs
8.1
Unamo SEO (formerly Positionly)
9.0

Pros

  • Large data set of inbound links across a seemingly infinite set of websites and pages.
  • Intuitive interface and dashboard data that can be exported to a spreadsheet.
No photo available
  • Track keywords
  • Track keywords in many geographic areas for a single client
  • Allows us to track on multiple platforms
Benjamin S Powell profile photo

Cons

  • Price. A little too pricey for small start ups.
  • Download row keyword limits with different plans. Other services I have used allow unlimited keyword downloads.
  • Felt like there were so many features and tools, that I never took advantage of the whole platform. More training may help.
Jordan Comstock profile photo
  • We moved off positionly as we needed more features that it is not currently delivering on, not for any fault of the application, but we just needed more.
Benjamin S Powell profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
Unamo SEO (formerly Positionly)9.0
Based on 1 answer
Awesome product!
John D Saunders profile photo

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

There are some similarities, but ultimately, they're different tools. I really like both, but I prefer Ahrefs. Its layout and organization of data works for my workflow the best
No photo available
Positionaly was fine really, it did its job effectively and fast, with little problems, we moved to Agency Analytics for more features, but I was very happy with it as a tool.
Benjamin S Powell profile photo

Return on Investment

  • ROI depends upon how much money you're bringing in. You'll see a positive ROI if you're following the suggestions and implementing the data you receive from Ahrefs for yourself and your clients, and it'll be worth the cost.
No photo available
  • I can't say that it has an effect on the business really, its a great tool for what it is and we do need to track [data] for clients so it's essential in reporting, which can be seen as a financial boon, as without reporting clients may not pay.
Benjamin S Powell profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Ahrefs Editions & Modules
Ahrefs
Additional Pricing Details

Unamo SEO (formerly Positionly)

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Unamo SEO (formerly Positionly) Editions & Modules
Unamo SEO (formerly Positionly)
Edition
Basic
$19
Growing Teams
$28
Enterprise
Custom
Additional Pricing Details