The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.
N/A
Swiftify
Score 9.0 out of 10
Small Businesses (1-50 employees)
When Apple rolled out Swift back in 2014, Objective-C was set to be replaced. Even nowadays, however, there are plenty of apps and projects that still use Objective-C, and developers are faced with the prospect of either starting again from scratch or attempting to convert them to Swift. Swiftify for Xcode is designed to automate much of the conversion process, handling the task of replacing syntax while letting you focus on other aspects of migrating your project to…
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
It is recommended to use Swiftify in any situation that requires iOS development because even if you develop just in Swift or just in Objective-C, it could be helpful for researching and investigating purposes. Additionally, if you need to convert big quantities of code from Objective-C to Swift, this tool will optimise that work. It will not translate a whole class of 2000 lines perfectly, but after converting it you can review the code and modify the lines that have not been properly converted, making you save more than the 50% of the time in that case. I've not been able to test it properly as I only used the trial version and it is really limited.
The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
There's not much to compare - we haven't found any proprietary like it. Existing OpenSource solutions are unmaintained and Swiftify supports the latest versions of Swift.
The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
For now the impact has been small, considering that I used the trial version, it was helpful for small conversions. Summarising: Saving time on researching process
