A tried and true platform for Push & In-App Messaging
October 27, 2020

A tried and true platform for Push & In-App Messaging

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Mobile App Engagement
  • Audience Segmentation
  • Mobile Marketing Automation

Overall Satisfaction with Airship (formerly Urban Airship)

We have integrated many different Push platforms into our client's mobile apps, and Airship is the most tried and true in my eyes. It effectively allows our clients to send automated and segmented Push notifications to their users in a an accurate and timely manner, and the development required for to integrate Airship is straightforward. We have even worked directly with the Airship team to implement a custom solution for one of our client's needs.
  • Automated Push Notifications
  • Ability to effectively create tags for segmentation purposes
  • Reporting of user interaction with sent push messages
  • Better clarity on what can and can't be tracked in terms of user interactions with apps
  • Retargeting app users
  • Increased app engagement
  • Timely marketing capabilities
I have also worked with Vibes, Salesforce, Pendo, and Swrve for mobile app marketing efforts, and I always come back to airship as delivering the best Push and In-App messaging capabilities. If you want a full service platform for Push and In-App messaging rather than configuring these channels through something that is no cost such as Firebase, then i would recommend Airship.
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.

Do you think Airship delivers good value for the price?

Not sure

Are you happy with Airship's feature set?


Did Airship live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Airship go as expected?


Would you buy Airship again?


Airship is a great tool for Push Message and In-App Message marketing efforts, and their message center is fully flushed out (unlike many other platforms I have worked with). They have also gotten better over the last year or two in aligning things a bit more efficiently across iOS and Android. I have not personally used Airship for anything other than their Mobile App offerings, so I can't comment on their SMS or Web Notification capabilities, but I have heard negative things about their email offering. To me Airship is first and foremost a mobile app tool, and everything else is secondary, so that makes sense.