Item: Airship
Rating: 9
Author: Firman Syamsudin

Overall Satisfaction with Airship

Use Cases and Deployment Scope

Targeting customers for our marketing communications is essential and becoming more important when you have quite a big amount of things to share with them. you can not just do a mass blast of all your communications to each and every one of your users. selecting the right customers to receive the suitable communications such as promotions, new partnerships, fresh information need to be communicated with customers who are likely to be interested in receiving them, and in the end act upon those messages. Airship helps me a lot in selecting who to send the messages to, when to send it, and even how to better communicate with variety groups of customers. because no matter how we wanted them to be uniform, they are each a different human being with their own perceptions and way of thinking. using Airship as a tool to help us communicate our messages to our customers has been quite easy and enables us to have a better focus on how to adapt and improve the way we communicate things.

Pros and Cons

Pros

Segmenting customers based on their response and activities
Having a connector to our other existing platforms
Easy-to-use user interface to compile messages
Ability to trigger messages via custom events and real time performance measuring

Cons

The automated A/B testing winner selection and application should be added
The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
Faster and more reliable servers around the globe
Making more detailed use cases and tutorials to be followed can simplify things for users

Return on Investment

Ability to send multiple personalized messages to different segments automatically has been extremely helpful in composing the dynamic content that needs to be delivered fast
Ease of use of the message composer does not require high skilled personnel to use it
Many automations enabled by airship has reduced the development time compared to not using the tool
Journeys is a nice feature although I would recommend doing a thorough test before applying them.
The reports and analytics in near real time are very helpful to make improvements in the way we communicate to our customers

Alternatives Considered

MoEngage and CleverTap

Airship is superb in customer support against all others. Even though I feel CleverTap may be a better choice but probably will not be as easy as Airship when setting them up and operating it. As for MoEngage, the last experience I had was simply not good enough, but that was more than two years ago in my region.

Key Insights

Do you think Airship delivers good value for the price?

Yes

Are you happy with Airship's feature set?

Yes

Did Airship live up to sales and marketing promises?

Yes

Did implementation of Airship go as expected?

Yes

Would you buy Airship again?

Yes

Other Software Used

AppsFlyer, Antavo Enterprise Loyalty Cloud, Treasure Data

Likelihood to Recommend

If you do have many things to communicate to your customers and needs an extra personalization in it. airship is the way to go. if you simply want to send your message in general and blast them to all your customers regardless, there are many other alternatives to go for. But if you do care about how you communicate with your customers and how they will take action upon your messages you would probably need to start thinking ahead about prevent mass sending the same message to everyone.

Comments

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A good and easy way to start your journey to personalization

Modules Used