A robust tool for cross-channel marketing
July 20, 2024

A robust tool for cross-channel marketing

Shahzeb Alam | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Mobile App Engagement
  • Audience Segmentation
  • Mobile Marketing Automation
  • Mobile Analytics

Overall Satisfaction with Airship

I am working as a marketing automations specialist at my current organization. I use Airship as a CRM to send communications to the entire user base of our brand. This includes emails, push notifications, and in-app notifications. I also execute and manage different sequences and journeys according the customer lifecyle. Apart from that, I also work on the in-built performance analysis dashboards to collect and analyse KPIs of different campaigns we're running. So, overall, I have been working on almost all the crucial features Airship is offering and making them to my best use.

Pros

  • Efficiently handling the communication delivery for a huge number of customer base.
  • The performance analytics dashboard offers information about each part within the campaign that we want to analyse.
  • Customer support response is good.

Cons

  • Dashboard is robust but very complex to use. It can be made easy.
  • More features should be added when designing templates for emails or landing pages.
  • Increased customer retention by 15%
  • Increased revenue by 18% on the launch of loyalty program for our app
  • Improved app's daily active user rate due to engagement strategies

Do you think Airship delivers good value for the price?

Not sure

Are you happy with Airship's feature set?

Yes

Did Airship live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Airship go as expected?

I wasn't involved with the implementation phase

Would you buy Airship again?

Yes

Well-Suited for:
1. Mobile App Notifications: Ideal for targeted push notifications in apps.
2. Customer Segmentation: Effective for personalized marketing campaigns based on user data.
3. Event-Triggered Automation: Great for automated messaging based on user actions.
4. A/B Testing: Useful for optimizing campaign messages and strategies.

Less Appropriate for:
1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail.
2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.

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