The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.
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Truepush
Score 10.0 out of 10
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TruePush is forever-free push notification company for both web and mobile. Bloggers, Marketer, App owners & developers from varied industries including Media houses and E-Commerce websites are sending millions of notifications every day. TruePush has advanced features like segmentation (pre-defined and custom segments), and triggers & templates that make it a user-friendly tool.
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
I had more than 100k subscribers on my blog with another company but their paid plans were too expensive for a blog like mine. It has a very large audience base and most of the audience is from India. So I searched for various alternatives (at that time i think Truepush was not launched) and find some good one which had comparatively cheaper plan with good service but within a year my subscriber base grown to 5 times of what it was with a previous company. That plan too become very expensive as the earning was not same every month due to changes in google algorithms and various other reasons. However it was very important to help students so I started searching for other alternatives. After trying many push providers, I was not happy with any of them. Then I ended my search when I found Truepush. After testing, checking their easy to use dashboard, analytics, push delivery and other functions, it took me just 10 minutes to decide that I was moving my Job Alert blog to Truepush. However there were definitely some doubts and some fears too as I had approximately 500k subscribers at that time. After chatting with Ravi (Co Founder Truepush) I felt confident and moved my blog. Now after two months of use, I can definitely say that I made the right decision as I never had any issue. The team at Truepush is always available to help me if I have any doubt. Thanks a lot to the team at Truepush for providing such an amazing product.
The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
