Amazon Simple Notification Service (SNS) vs. Clickatell vs. Google Cloud Pub/Sub

Using SNS for any notification use case where available is the default and defacto solution. It directly integrates with SES to configure both incoming email and email delivery responses.

Additionally, any notifications, such as CloudWatch alarms, are a good use case for SNS topics and allow us to fan out delivery as needed (pagerduty, email, etc)

Using Google Cloud Pub/Sub will mainly depend on the cloud platform used. Our client didn't choose GCP for Google Cloud Pub/Sub, if we went with AWS we would be using SNS/SQS (obviously). However, Google Cloud Pub/Sub is a better solution in the GCP services compared to self-managed solutions such as RabbitMQ for instance (it is managed by GCP and integrates with GCP solutions).

Incentivized

• Built in for quicker setup within AWS ecosystem.
• Trusted as you control the users and configuration via IAM and easy access controls.
• Can be sent to S3 simple storage or for long term storage if required.
• Can be used in many regions, same configs.

Incentivized

• A hands-off approach to publishing messages and subscribing to topics.
• Easy to use APIs.
• Useful, simple UI on cloud console to send messages for debugging, etc.

Incentivized

• At times you receive access denied errors which are annoying.
• Rarely do you receive internal failure errors where you can't access the information. It is rare but it does happen.
• You are required to add an MWS Authentication Token every so often. I wish it would pull that information automatically for you so you don't have to go searching for it.

Incentivized

• Allow write and read of messages more than 10 MB
• Support rate at which HTTP endpoints are triggered to reduce scale requirements on downstream services
• Support replay of messages

Incentivized

It serves all of our purposes in the most transparent way I can imagine, after seeing other message queueing providers, I can only attest to its quality.

It is useful for applications developed using event driven architecture. It helps in tracking and logging the events in a very timely and efficient manner. The dashboards are a little difficult to implement. But overall it is very easy to integrate with other AWS services like Lambda, API GW, S3 and DynamoDB. The permissions to access should be resolved before using it.

Incentivized

It is easy to create Google Cloud Pub/Sub topics from both Web Console and CLI commands.

Google Cloud Pub/Sub supports creation of one or more subscriptions.

By supporting a BigQuery Pub/Sub subscription to automatically write to a BigQuery table it simplifies development by avoiding implementation of a custom micro service for writes to BigQuery.

Incentivized

I have never faced a single problem in 4 years.

It's very fast, can be even better if you use protobuf.

The AWS documentation is well maintained and has lots of information which makes it easier for developers to refer to and develop applications in a fast efficient manner. It is well documented with examples which is easy to understand and implement. You can also get help by posting into forums from like-minded developers.

Incentivized

They have decent documentation, but you need to pay for support. We weren't able to answer all our questions with the documentation and didn't have time to setup support before we needed it so I can't give it a higher rating but I think it tends to be a bit slow unless you're a GCP enterprise support customer.

Incentivized

Amazon Simple Notification Service (SNS) is well integrated in AWS and has been there since the early days of public cloud. It is a cost effective and very inexpensive solution to meet the needs of event notifications and custom messaging. Wish to share that there is considerable number of developers who can easily build solutions using AWS SNS. So, training costs are minimal. Other solutions are emerging and we are seeing a great usage especially of Firebase notifications because of its very neat integration with open source cross platform hybrid app frameworks like ionic, xamarin. SNS needs to become better and should have plugin support for the mobile application developers using low code/no code tools too.

Incentivized

• Easy to setup Publisher, Subscribers and Message Queue service
• More Reliable and Easy Scalable with Google Managed services
• Easily integrated with most of the data sources we typically use for Data Storage and Analysis
• 10k Topics is a good enough number to build and deliver the business use cases
• Asynchronous and fallback mechanisms are great to ensure parallel delivery of the messages

Incentivized

You can just plug in consumers at will and it will respond, there's no need for further configuration or introducing new concepts. You have a queue, if it's slow, you plug in more consumers to process more messages: simple as that.

• Cost of alert calls to the different stakeholders across different geographies have gone down since using Amazon SNS.
• Amazon SNS has saved a lot of time for the employees that they used to spend to call multiple stakeholders so they can now focus more on productive tasks.
• Amazon SNS usage needs prior knowledge of programming.

Incentivized

• Pub/Sub has helped avoid data loss improving our customer value prop.
• Pub/Sub has reduced development time that would otherwise be needed to build a highly scalable queue.

Incentivized