Ambassador Referral Marketing Platform (discontinued) vs Extole

Likelihood to Recommend

Should be used by organizations to promote business and bring in new customers, particularly the ones with a bigger customer base. It may or may not be used by small businesses as the data is not too much to store, however, I recommend using it anyway as it will save time and, in turn, let you do more for your business.

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Simon Gray

Account Executive

KeepTruckinInformation Technology & Services, 501-1000 employees

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Anyone that has a business with a high NPS score should take advantage of this acquisition channel. If your business isn't promotional in nature (i.e., doesn't offer discounts), this type of program may not be as effective. It is important for both the advocate and the recipient to get something out of it. If only the advocate gets rewarded, it will likely diminish your returns.

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Kelly Saux

Director Direct Response Marketing

Pimsleur Language Programs / Simon & Schuster AudioPublishing, 501-1000 employees

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Pros

Manage Payouts
Documentation
Integrations with CRM

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Verified User

Strategist in Marketing

Financial Services Company, 201-500 employees

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Track advocates and reward friends.
Fraud prevention/Abuse of incentive program.
Reporting is easy and provides good insights.

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Kelly Saux

Director Direct Response Marketing

Pimsleur Language Programs / Simon & Schuster AudioPublishing, 501-1000 employees

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Cons

Documentation is not updated
Implementing external authentication doesn't always work as described in the documentation
The Administration console is limited

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Verified User

C-Level Executive in Research & Development

Computer Games Company, 11-50 employees

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Lacks geo filtering capabilities (i..e, ability to serve refer a friend only to visitors from specific countries). Our team had to put that logic in place on our side instead of relying on Extole.
Platform requires assistance from account manager for some actions/features that should be in the hand of the client.
Quality Control has been an issue at time. Our program has gone down because a new global platform update went out and affected our implementation. Extole has been responsive in these types of incidents, but that should not happen.

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Kelly Saux

Director Direct Response Marketing

Pimsleur Language Programs / Simon & Schuster AudioPublishing, 501-1000 employees

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Usability

Ambassador Referral Marketing Platform (discontinued) 8.7

Based on 3 answers

It is very user friendly, all options and features are easily accessible. Support material is readily available to help out with general queries or frequently asked questions. The software's customer-facing end does not require any special training or skills to use it to its full capacity. In short, it is easy and good looking.

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Simon Gray

Account Executive

KeepTruckinInformation Technology & Services, 501-1000 employees

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No score

No answers yet

No answers on this topic

Support Rating

Ambassador Referral Marketing Platform (discontinued) 7.0

Based on 3 answers

Support is ok. Any questions that take a higher tier of support takes some time to get resolved

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Verified User

Strategist in Marketing

Financial Services Company, 201-500 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

They both offer about the same in terms of end goal and purpose of use and scenarios. However, Ambassador does way better in terms of simplifying the syntax and makes offer a little bit more of control by adding the concepts of hosts, mappings while staying away from a hard to read single file configuration.

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Verified User

C-Level Executive in Research & Development

Computer Games Company, 11-50 employees

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More robust on fraud side. Good support.

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Kelly Saux

Director Direct Response Marketing

Pimsleur Language Programs / Simon & Schuster AudioPublishing, 501-1000 employees

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Return on Investment

The ROI is good enough.
Less hassle to carry out tasks which in turn saves expenses.
Streamlines referral processes and record keeping.

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Simon Gray

Account Executive

KeepTruckinInformation Technology & Services, 501-1000 employees

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It took a few months to become ROI positive with Extole, but the ROAS has been good since. It probably represents about 2% of our new customers per month.

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Kelly Saux

Director Direct Response Marketing

Pimsleur Language Programs / Simon & Schuster AudioPublishing, 501-1000 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Ambassador Referral Marketing Platform (discontinued) Editions & Modules

Edition

Starter	Starting at $300/mo.¹
Professional	Starting at $800/mo.¹
Enterprise	Starting at $1500/mo¹

Annual commitment required.

Additional Pricing Details

"Enterprise" is a custom price that is determined according to a number of variables, including specific add-ons or custom work required.

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

—

Extole Editions & Modules

—

Additional Pricing Details

—

Ambassador Referral Marketing Platform (discontinued) vs Extole