Amperity vs. IBM InfoSphere Information Server

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer. Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize

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Information Server is extremely useful to replace manual developments that require a lot of coding effort. It significantly increases the productivity of the initial development and the future maintenance of the processes since it has a visual development environment with self-documentation.

• Real-time insights are spot on with minimal millisecond differences
• Customer profile creation is on point with very good data unification capabilities
• Data ingestion from multiple sources and cleaning of PII data
• The insights engine is highly refined even having behavioural insights capability

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• IIS best for ETL ,not ELT , and many and diffrent source systems.
• It also can process big data , unstuctured data
• It is not only DWH , you can use infosphere for analys and see the bigger architecture of your OLTP systems

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• Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
• We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement

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• I would be nice to have a new web development environment for DataStage.
• Connectivity Packs such as Pack for SAP Application are a little pricey.
• It is confusing for new developers the possibility of developing jobs using different execution engines such as Parallel or Server.

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• Scale of implementation
• IBM techsupport

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Amperitiy's data model is much more refined compared to the competition which makes it ideal for firms looking for a no-nonsense CDP. However, it lacks campaigns and delivery features when compared to some other CDP providers like mParticle and Clevertap. The pricing is good and the usage-based pricing ensures that even small to mid-sized teams can afford it. Support can be improved though.

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DataStage is more robust and stable than ODI The ability to perform complex transformations or implement business rules is much more developed in DS

• Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
• We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications

Incentivized

Independently Invited by TrustRadius

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• Productivity of the development of integration processes.
• Better documentation and governance.
• Reduce training costs of various technologies.