Amperity vs. Meiro CDP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amperity
Score 9.4 out of 10
N/A
Amperity, headquartered in Seattle, offers their customer data platform, supporting raw data ingestion from all sources of customer data, identity resolution driven by AI, and delivery of enriched customer data to the marketing tools that need them.N/A
Meiro CDP
Score 8.8 out of 10
Enterprise companies (1,001+ employees)
Meiro is a composable, privacy-first Customer Data Platform designed for both marketing and IT teams, balancing the delivery of consistent, personalized experiences with uncompromised security and data control. Meiro unifies customer data across touchpoints and devices into a single, comprehensive customer view. This holistic understanding of behaviors and preferences enables marketing teams to engage customers with relevant, personalized experiences across various marketing…
$4,500
per month per installation
Pricing
AmperityMeiro CDP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AmperityMeiro CDP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
AmperityMeiro CDP
Tag Management
Comparison of Tag Management features of Product A and Product B
Amperity
9.1
1 Ratings
10% above category average
Meiro CDP
-
Ratings
Tag library10.01 Ratings00 Ratings
Tag variable mapping9.01 Ratings00 Ratings
Ease of writing custom tags9.01 Ratings00 Ratings
Rules-driven tag execution9.01 Ratings00 Ratings
Tag performance monitoring9.01 Ratings00 Ratings
Page load times10.01 Ratings00 Ratings
Mobile app tagging9.01 Ratings00 Ratings
Library of JavaScript extensions8.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Amperity
9.0
1 Ratings
10% above category average
Meiro CDP
-
Ratings
Standard visitor segmentation9.01 Ratings00 Ratings
Behavioral visitor segmentation10.01 Ratings00 Ratings
Traffic allocation control9.01 Ratings00 Ratings
Website personalization8.01 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Amperity
9.7
1 Ratings
14% above category average
Meiro CDP
-
Ratings
Account Scoring9.01 Ratings00 Ratings
Customer Data Governance10.01 Ratings00 Ratings
Data Connectors9.01 Ratings00 Ratings
Data Enhancement10.01 Ratings00 Ratings
Data Ingestion10.01 Ratings00 Ratings
Data Storage10.01 Ratings00 Ratings
Data Visibility10.01 Ratings00 Ratings
Event Data9.01 Ratings00 Ratings
Identity Resolution10.01 Ratings00 Ratings
Best Alternatives
AmperityMeiro CDP
Small Businesses
Klaviyo
Klaviyo
Score 8.8 out of 10
Klaviyo
Klaviyo
Score 8.8 out of 10
Medium-sized Companies
Klaviyo
Klaviyo
Score 8.8 out of 10
Klaviyo
Klaviyo
Score 8.8 out of 10
Enterprises
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
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User Ratings
AmperityMeiro CDP
Likelihood to Recommend
9.0
(2 ratings)
8.8
(3 ratings)
User Testimonials
AmperityMeiro CDP
Likelihood to Recommend
Amperity
I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer. Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
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Meiro
- personalization (The platform helps us with execution of several triggers - abandoned shopping cart, shopping intention etc. We are not bounded by capability of platform - anything can be executed on our own.) - CDP + ETL (Platform offers two products Meiro Integrations and Meiro Business Explorer - first one is sort of ETL tool using which, we can create custom data pipelines, connect to various data sources, build own connectors and schedule very complicated jobs. Second tool is more related to creating the custom segments, schedule regular export to another marketing platforms. I like how these two worlds are split. It just make sense to work with it.) - predictive modelling (There is huge potential for data engineering and data science teams to fully operate the platform - running CLV models, recommendation engines, creating complicated data pipelines from various data sources bringing them on one place. I thing about Meiro as amazing execution platform for such teams - running CLV modelling on data marts and use outputs in Meiro.) - platform enabling collaborative work (Platform offers various departments an environemnt, where they can work productively.)
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Pros
Amperity
  • Real-time insights are spot on with minimal millisecond differences
  • Customer profile creation is on point with very good data unification capabilities
  • Data ingestion from multiple sources and cleaning of PII data
  • The insights engine is highly refined even having behavioural insights capability
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Meiro
  • By being able to include segmentation operations within our customer management, it is no longer necessary to opt for the use of GDPR software, as Meiro and its end-to-end solution system is enough to cover the entire data matching quota, to properly define which salesperson is best suited to each customer (that's why we use this tool).
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Cons
Amperity
  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
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Meiro
  • We do not agree with the derogatory opinion about our experience using Meiro, as the service proved to maintain a quite positive quality level, so we are satisfied with the investment made in the use of Meiro and with the results, it has shown us when modeling information.
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Alternatives Considered
Amperity
Amperitiy's data model is much more refined compared to the competition which makes it ideal for firms looking for a no-nonsense CDP. However, it lacks campaigns and delivery features when compared to some other CDP providers like mParticle and Clevertap. The pricing is good and the usage-based pricing ensures that even small to mid-sized teams can afford it. Support can be improved though.
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Meiro
We started with Meiro. There was nothing here previously.
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Return on Investment
Amperity
  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
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Meiro
No answers on this topic
ScreenShots

Meiro CDP Screenshots

Screenshot of Native Email Channel—This is used to create and automate dynamically personalized email campaigns with a custom HTML or no-code visual editor. The email solution enables the user to pick any SMTP provider of choice.Screenshot of Customer Journey Orchestration — A drag-and-drop interface that allows marketers to design, manage, and execute complex, multi-step omnichannel campaigns. Streamlining campaign orchestration enhances marketing efficiency and ensures consistent, personalized customer experiences across all channels.Screenshot of Web/Pop up Banners — This is used to create a static image or HTML Web/Mobile banners, and set conditions to display banners to certain segments, on certain pages, or upon certain events, enabling personalization.Screenshot of No-code audience segmentation — Used to create and refine targeted customer groups through a no-code interface, enhancing personalization and boosting campaign effectiveness without SQL knowledge or IT support.Screenshot of Native Mobile Push — Activates customer segments with personalized app notifications directly from Meiro’s interface.