Amplemarket vs. Cortana (discontinued)

I found Amplemarket to be extremely useful for being able to do everything in the one place. You don't have to switch across platforms. From identifying your total available market to the indivuals in any target company. Certainly excellent where you have a desire to keep things simple. It may lack in some areas where a very high level of sofistication is required (like super relevent personalized messaging - for this you may want a platfrom dedicated just for that research) But in terms of a great overall easy to use platrom for outbound - it's great.

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It's easy for anyone who is expecting some simple AI problems like fetching the keywords, understanding the intent, language translation, etc. to be solved from an existing database and all they need is to connect to their APIs via a subscription model. But for complex use cases, there is still room for improvement like customization of underlying AI models for a specific use case like identifying some unique identifiers with respect to industry.

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• It has a system that directly connects and relates the results.
• It is a system of algorithms and mathematical formulas that manages to relate a large amount of customer data.

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• Being hosted in Azure solves a massive hosting problem
• The language understanding system has the ability to revolutionize many vertical markets
• Integrating with Cortana Analytics was really simple due to easy to understand documentation

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• when it's picking the companies or the ICP, sometimes it's wrong
• with the automated sequences, sometimes they are not as good as we expected

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• More partnerships with colleges and schools to increase the workforce with technical knowledge (increase local workforce)
• Have more online training and documentation in other languages
• Have affordable prices for students

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very easy to use. Customer success team extremely helpful.

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Different reasons but the main two are accuracy of data for my market and the ease of being all in one place and easy to use.

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IBM Watson Assistant has been early into this market and has improved a lot over time compared to Azure AI Cortana. More documentation related to the services. But Ease of integration Azure AI ranks over IBM Watson Assistant. And again in terms of services offered under the ecosystem, Azure AI precedes IBM Watson Assitant.

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• Easy to track activity and create reports
• Intuitive, easy for new reps
• More conversations = more revenue

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• Difficult to ascertain the ROI as we are a software house who have developed a module in our application using Cortana. However for companies that use our software I would say the use of sentiment analysis in our application could free up at least 1 full time resource to be used elsewhere in their organisation.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info