What users are saying about
8 Ratings
60 Ratings
8 Ratings
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Score 9 out of 100
60 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Animoto

Animoto is great for small to mid-sized business looking for control over their own video marketing. Allows someone with initiative and "scrapbooking mentality" to create professional-looking videos with ease. If you have even the smallest of marketing budgets, Animoto is perhaps the most worthwhile investment--that is, if you're able to get decent photographs or video clips to build from.
Mitchell Terpstra | TrustRadius Reviewer

iMovie

If you or your organization need to perform some simple video editing tasks but don't need the feature set of a pro-editor - the free with a Mac iMovie is the way to go. It's a true gateway into the FCPX universe but not necessarily something you have to invest a ton of time to learn and put to use.
Joel McAfee | TrustRadius Reviewer

Pros

Animoto

  • Online editor, no download required.
  • Music library to add sound to your video.
  • User friendly tools in the interface.
Allison Chaney | TrustRadius Reviewer

iMovie

  • Easy to use. It doesn’t get any easier than iMovie IMHO. The drop and drag interface is fairly intuitive. No need for a giant manual to get started.
  • Just enough tools. For the layman you need to know where to drop in audio, title screens, transitions, etc. no more, no less. It’s not the most sophisticated but it can get the job done quickly.
  • You can use it on multiple interfaces. For example, I use iMovie on my iPhone, iPad, AND my Mac and it’s all rather seamless. You can start a project in one place and pick it up somewhere else. Now that’s flexible.
Catheline Shin | TrustRadius Reviewer

Cons

Animoto

  • Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
  • For the price , it is a great deal as is.
Chris McCarthy | TrustRadius Reviewer

iMovie

  • It takes a long time to export videos from iMovie. Depending on the length of the project you're working on, it could take a few hours.
  • There are a decent amount of effects and transitions to use, but the customization of them is lacking.
  • iMovie is only available for Apple devices. Windows has other options, but if you're used to iMovie and have to switch to a Windows computer, you might miss the user-friendliness that came from iMovie.
Dave Becker | TrustRadius Reviewer

Usability

Animoto

No score
No answers yet
No answers on this topic

iMovie

iMovie 8.0
Based on 1 answer
I'd give it a higher rating but there seems to be some things that are so over-simplified that it's tough for an experienced user to work backwards when needed. That said, it certainly is easy enough for a 7 year old to pick up and use without much instruction or training.
Joel McAfee | TrustRadius Reviewer

Support Rating

Animoto

Animoto 9.0
Based on 1 answer
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
Allison Chaney | TrustRadius Reviewer

iMovie

iMovie 7.8
Based on 8 answers
Apple does a great job supporting its products. I have never encountered trouble that could not be solved through chat or email. The knowledgebase section of the website, video tutorials online and various user forums also help with most issues. If after using all of these avenues you still have an issue, it may be time for you to outsource your project to a professional!
Cedric Haynes | TrustRadius Reviewer

Alternatives Considered

Animoto

We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% positive response, that we had indeed captured what they were trying to say.
Jackie Bassett | TrustRadius Reviewer

iMovie

iMovie has all the capability most video producers need. Great videos are made in the editing because the right content is already there. Adobe has a great product but their editing software doesn't have to be that intense, as when it is, it takes away from the great creative intelligence that's already in there. We have several Adobe products but their film editing options are unnecessarily complex (and far too expensive.) Using Adobe we were corrupting original video more than we were editing. Final Cut is great product too, but it's overkill for us.In a world where entire Sundance Film Festival winning films can be made entirely on an iPhone 5, the video-editing software needs to be just what we've found iMovie to be: Simple to use, brilliantly capable, and affordable.
Jackie Bassett | TrustRadius Reviewer

Return on Investment

Animoto

  • Hundreds of thousands of views for our brand clients on social..
  • Great attention-grabber and ambiance setter when played on large screens at expos/tradeshows.
  • Generated increased sales for a number of snack clients.
Mitchell Terpstra | TrustRadius Reviewer

iMovie

  • iMovie is free along with any Mac hardware. So as long as you can afford a MacBook, you are sorted on the software cost. We had Macs, so we were sorted.
  • iMovie is a top-notch native software made by Apple. So overall stability and performance is great. We never lost data.
  • We were able to fully edit and churn out 20 to 40 mins of video every day with even an intern working on iMovie.
Anonymous | TrustRadius Reviewer

Pricing Details

Animoto

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Animoto Editions & Modules

Edition
Free$0.001
Professional$29.001
Team$79.001
  1. per month
Additional Pricing Details

iMovie

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

iMovie Editions & Modules

Edition
Free Tier$0.00
    Additional Pricing Details

    Add comparison