Animoto vs iMovie

• Helps any audience Tell Their Story: A handful of still pics can be uploaded, then in just a few clicks you can add music, choose a theme, tweak as needed: done!
• Visually augments the creative process of defining exactly the message marketing is looking to capture. While words can mean different things to different people, visuals are a very effective communication tool. Animoto lets you test, change, test again and learn so much more about your audience in the process.
• Our "Who I Am" use of Animoto that drove a higher rate of engagement with our millennial audience that we're challenged with defining the answer to that question.
• Endless applications in every division: Product Engineering, who want to design their GoToMarket strategy, HR who would use it in a Promotion/Employee Awards program or Training Departments.

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• Easy to use. It doesn’t get any easier than iMovie IMHO. The drop and drag interface is fairly intuitive. No need for a giant manual to get started.
• Just enough tools. For the layman you need to know where to drop in audio, title screens, transitions, etc. no more, no less. It’s not the most sophisticated but it can get the job done quickly.
• You can use it on multiple interfaces. For example, I use iMovie on my iPhone, iPad, AND my Mac and it’s all rather seamless. You can start a project in one place and pick it up somewhere else. Now that’s flexible.

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• Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
• For the price , it is a great deal as is.

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• It takes a long time to export videos from iMovie. Depending on the length of the project you're working on, it could take a few hours.
• There are a decent amount of effects and transitions to use, but the customization of them is lacking.
• iMovie is only available for Apple devices. Windows has other options, but if you're used to iMovie and have to switch to a Windows computer, you might miss the user-friendliness that came from iMovie.

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• Positive as it is so simple to use, and even helps discover where a creative student would benefit far more with a more focused visual.
• Positive as it is - seriously easy to drop in content and create a video short on any topic, in literally minutes!

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• iMovie is free along with any Mac hardware. So as long as you can afford a MacBook, you are sorted on the software cost. We had Macs, so we were sorted.
• iMovie is a top-notch native software made by Apple. So overall stability and performance is great. We never lost data.
• We were able to fully edit and churn out 20 to 40 mins of video every day with even an intern working on iMovie.

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