What users are saying about

Animoto

3 Ratings

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19 Ratings

Animoto

3 Ratings
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Score 9.8 out of 101

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19 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Animoto

We use it in standard trainings for creators. We also use it for exceptions training where a certain concept is either more difficult for some creators to grasp, or too nascent yet and needs a more focused visual explanation.
Chris McCarthy profile photo

iMovie

I recommend iMovie for those who are getting started in video editing and even for seasoned videographers. It can handle a lot. For very advanced things, you'll probably have to move to a more sophisticated package but iMovie can do a lot of different things--some of which are advanced. It is well-suited for corporate videos, home movies, art films, and just about any scenario. It is probably not appropriate for feature-length films or where you need a lot of fancy special effects.
Kenneth Hess profile photo

Pros

  • Makes training more engaging for our creativity students
  • Easy to use, so we can get the message of what they need to learn across without the constraints.
  • Adoption - we can create a video short of a concept we need to better clarify in literally minutes.
Chris McCarthy profile photo
  • iMovie is free for Mac users which makes it easily accessible for those interested.
  • iMovie is a great tool for someone who has never touched editing software before. The interface is arguably not user-friendly, but for its purposes, it can get the job done.
  • iMovie could be a viable option for someone who is looking to shoot some video and quickly drop it into a timeline. The caveat here being you won't want to do much editing at all inside of iMovie. If all you want to do is have a free editing application, maybe including a quick title or two, iMovie can get the job done.
  • iMovie includes a library of sounds, transitions, and basic titles. This allows users to quickly use a pre-generated title or transition that looks somewhat professional. The downside is these are all terribly generic features and can be quickly spotted by anyone who has even a lick of video editing experience.
Chris Hecox profile photo

Cons

  • Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
  • For the price , it is a great deal as is.
Chris McCarthy profile photo
  • iMovie does not make it easy to export videos. Users can share to online social platforms (Facebook, Twitter, etc.), export to an internal iMovie feature called "theatre", or export a generic file from the software. It's not possible to be specific in your export codec (i.e. you can't choose h.264 or others) and you definitely cannot choose if you'd like a .avc, .mp4, .mov file for export. It's all determined inside the software. A tiny bit of choice could make iMovie more viable, but as it stands, it's far too simplified for most kinds of professional use.
  • I stated earlier that iMovie will shine for dropping a clip into the timeline and then heading to export. There is no razor blade tool here, so if you want to cut the video together, you'll need to duplicate your clip multiple times and trim it for jump cuts. If you want to place multiple clips next to each other, still no razor, but you can drop each full clip into the timeline and then trim it to your desired length. It's certainly a chore. There is an interface to do slightly more complicated editing, but it's jumbled and unintuitive.
  • Importing isn't as easy as dragging and dropping clips into the editor. Of course, it wouldn't be! You'll need to import clips manually through the editor by navigating your computer's hard drive inside the software and finding what clips you need. To make matters worse, you can't import certain Sony video files, and you can't import Illustrator or Photoshop files like you could with Adobe products. Any sort of professional editing will devolve into a nightmare when using iMovie.
Chris Hecox profile photo

Alternatives Considered

Camtasia is what we used before, and we still use it for longer videos. But for training we found we needed something powerful yet much simpler to use. Animoto also is great for still shots, images, snippets of content that can be created very quickly without any heavy editing work.
Chris McCarthy profile photo
We like Snagit, and still use it too. But IMovie is much more extensive an application and really let us grow our video content market.
Chris McCarthy profile photo

Return on Investment

  • Positive as it is so simple to use, and even helps discover where a creative student would benefit far more with a more focused visual.
  • Positive as it is - seriously easy to drop in content and create a video short on any topic, in literally minutes!
Chris McCarthy profile photo
  • Since it is free it has had an infinite ROI.
  • It helped me to get started a few years ago on our Youtube channel when if there was a higher barrier to entry I might not have done it.
  • I was able to get on doing it right away, as there was no steep learning curve.
Cliff Fontenot profile photo

Pricing Details

Animoto

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

iMovie

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details