Anteriad Marketing Cloud vs. Basis DSP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Anteriad Marketing Cloud
Score 10.0 out of 10
N/A
The Anteriad Marketing Cloud™ brings demand generation and programmatic advertising campaigns into one integrated, real-time management platform powered by business contact data and purchase intent. The Marketing Cloud allows for Self-Service access or Managed Services partnerships across its demand-generation services: DATA SOLUTIONS Verified intent, demographic, and firmographic data feeds can be customized and fully integrated into the user's marketing technology…N/A
Basis DSP
Score 9.0 out of 10
N/A
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.N/A
Pricing
Anteriad Marketing CloudBasis DSP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Anteriad Marketing CloudBasis DSP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Anteriad Marketing CloudBasis DSP
Features
Anteriad Marketing CloudBasis DSP
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Anteriad Marketing Cloud
10.0
1 Ratings
13% above category average
Basis DSP
-
Ratings
Contact information10.01 Ratings00 Ratings
Company information10.01 Ratings00 Ratings
Industry information10.01 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Anteriad Marketing Cloud
10.0
1 Ratings
22% above category average
Basis DSP
-
Ratings
Web Personalization10.01 Ratings00 Ratings
3rd party intent signals10.01 Ratings00 Ratings
Downstream intent signals10.01 Ratings00 Ratings
Account identification10.01 Ratings00 Ratings
Buyer journey tracking10.01 Ratings00 Ratings
Revenue forecasts10.01 Ratings00 Ratings
Audience segmentation10.01 Ratings00 Ratings
Conversion optimization10.01 Ratings00 Ratings
Content Syndication10.01 Ratings00 Ratings
Best Alternatives
Anteriad Marketing CloudBasis DSP
Small Businesses
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Score 8.2 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Anteriad Marketing CloudBasis DSP
Likelihood to Recommend
10.0
(1 ratings)
9.0
(14 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Anteriad Marketing CloudBasis DSP
Likelihood to Recommend
Anteriad
Anteriad Marketing Cloud is well suited when needing good quality leads and high performance.
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Basis Global Technologies (formerly Centro)
I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused. Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
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Pros
Anteriad
  • Generating leads
  • Quality leads
  • Excellent communication
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Basis Global Technologies (formerly Centro)
  • Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
  • Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
  • The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
  • The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
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Cons
Anteriad
  • Creating previews quicker
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Basis Global Technologies (formerly Centro)
  • More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
  • More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
  • For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
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Usability
Anteriad
No answers on this topic
Basis Global Technologies (formerly Centro)
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
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Support Rating
Anteriad
No answers on this topic
Basis Global Technologies (formerly Centro)
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
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Implementation Rating
Anteriad
No answers on this topic
Basis Global Technologies (formerly Centro)
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
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Alternatives Considered
Anteriad
Anteriad Marketing Cloud has great communication skills and has come back on many issues in a timely manner! This has helped push campaigns live quicker and see leads coming in faster.
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Basis Global Technologies (formerly Centro)
Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
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Return on Investment
Anteriad
  • Always positive ROI with Anteriad Marketing Cloud
  • We trust that picking Anteriad Marketing Cloud has given us many benefits as a company
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Basis Global Technologies (formerly Centro)
  • Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
  • More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.
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ScreenShots

Anteriad Marketing Cloud Screenshots

Screenshot of DashboardScreenshot of Audience BuilderScreenshot of CampaignsScreenshot of InsightsScreenshot of Overview