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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Anteriad Marketing Cloud

    Score10 out of 10
    N/AThe Anteriad Marketing Cloud™ brings demand generation and programmatic advertising campaigns into one integrated, real-time management platform powered by business contact data and purchase intent. The Marketing Cloud allows for Self-Service access or Managed Services partnerships across its demand-generation services: DATA SOLUTIONS Verified intent, demographic, and firmographic data feeds can be customized and fully integrated into the user's marketing technology…N/A

    Madison Logic Platform

    Score7.9 out of 10
    N/AThe Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.N/A
    Pricing
    Anteriad Marketing CloudMadison Logic Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Anteriad Marketing CloudMadison Logic Platform
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Anteriad Marketing CloudMadison Logic Platform
    Considered Both Products
    Anteriad
    Chose Anteriad Marketing Cloud
    Anteriad Marketing Cloud has great communication skills and has come back on many issues in a timely manner! This has helped push campaigns live quicker and see leads coming in faster.
    Incentivized
    Madison Logic
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Anteriad Marketing CloudMadison Logic Platform
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Anteriad Marketing Cloud and Madison Logic Platform
    Feature
    Anteriad Marketing Cloud
    10.0
    1 Ratings
    12% above category average
    Madison Logic Platform
    -
    Ratings
    Contact information10.01 Ratings00 Ratings
    Company information10.01 Ratings00 Ratings
    Industry information10.01 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Anteriad Marketing Cloud and Madison Logic Platform
    Feature
    Anteriad Marketing Cloud
    10.0
    1 Ratings
    22% above category average
    Madison Logic Platform
    8.0
    1 Ratings
    14% above category average
    Web Personalization10.01 Ratings00 Ratings
    3rd party intent signals10.01 Ratings8.01 Ratings
    Downstream intent signals10.01 Ratings6.01 Ratings
    Account identification10.01 Ratings10.01 Ratings
    Buyer journey tracking10.01 Ratings00 Ratings
    Revenue forecasts10.01 Ratings00 Ratings
    Audience segmentation10.01 Ratings00 Ratings
    Conversion optimization10.01 Ratings00 Ratings
    Content Syndication10.01 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Anteriad Marketing Cloud and Madison Logic Platform
    Feature
    Anteriad Marketing Cloud
    -
    Ratings
    Madison Logic Platform
    8.2
    1 Ratings
    12% above category average
    Automated routing and prioritization00 Ratings8.01 Ratings
    Customer interaction histories00 Ratings9.01 Ratings
    Syndicated content00 Ratings10.01 Ratings
    Personalization00 Ratings7.01 Ratings
    Engagement data tracking00 Ratings7.01 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Anteriad Marketing Cloud and Madison Logic Platform
    Feature
    Anteriad Marketing Cloud
    -
    Ratings
    Madison Logic Platform
    6.7
    1 Ratings
    6% below category average
    Standard visitor segmentation00 Ratings8.01 Ratings
    Behavioral visitor segmentation00 Ratings6.01 Ratings
    ABM sales intelligence00 Ratings6.01 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Anteriad Marketing Cloud and Madison Logic Platform
    Feature
    Anteriad Marketing Cloud
    -
    Ratings
    Madison Logic Platform
    6.0
    1 Ratings
    22% below category average
    Automated workflow & orchestration00 Ratings6.01 Ratings
    Best Alternatives
    Anteriad Marketing CloudMadison Logic Platform
    Small Businesses
    No answers on this topic
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    Bombora
    Score8.8 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    TechTarget Priority Engine
    Score10 out of 10
    6sense
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Anteriad Marketing CloudMadison Logic Platform
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.0
    (3 ratings)
    Usability
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    Anteriad Marketing CloudMadison Logic Platform
    Likelihood to Recommend
    Anteriad
    Anteriad Marketing Cloud is well suited when needing good quality leads and high performance.
    Incentivized
    Read full review
    Madison Logic
    In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!
    Incentivized
    Read full review
    Pros
    Anteriad
    • Generating leads
    • Quality leads
    • Excellent communication
    Incentivized
    Read full review
    Madison Logic
    • Data insights
    • Performance reports
    Incentivized
    Read full review
    Cons
    Anteriad
    • Creating previews quicker
    Incentivized
    Read full review
    Madison Logic
    • Sometimes, contacts aren't aware that the content they downloaded is from our specific business - so more branding options?
    • Ability to improve the layout of landing pages
    Incentivized
    Read full review
    Usability
    Anteriad
    No answers on this topic
    Madison Logic
    Found it to be a slightly unintuitive interface The sidebar of Console vs. Dashboard can be confusing, and in general navigating around doesn't feel particularly seamless
    Incentivized
    Read full review
    Alternatives Considered
    Anteriad
    Anteriad Marketing Cloud has great communication skills and has come back on many issues in a timely manner! This has helped push campaigns live quicker and see leads coming in faster.
    Incentivized
    Read full review
    Madison Logic
    To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.
    Incentivized
    Read full review
    Return on Investment
    Anteriad
    • Always positive ROI with Anteriad Marketing Cloud
    • We trust that picking Anteriad Marketing Cloud has given us many benefits as a company
    Incentivized
    Read full review
    Madison Logic
    • It has allowed me to pivot during campaigns to promote content that had a greater impact on my demand generation efforts.
    • During a campaign, my company's reporting system was not working correctly. I was able to use the Madison Logic Platform to show campaign performance.
    Incentivized
    Read full review
    ScreenShots

    Anteriad Marketing Cloud Screenshots

    Screenshot of DashboardScreenshot of Audience BuilderScreenshot of CampaignsScreenshot of InsightsScreenshot of Overview