Apache HTTP Server vs. Shape Software

As I mentioned earlier, the Apache HTTP Server has a small disadvantage compared to the competition (NGINX) in terms of performance. If you run websites that really have a lot of visitors, NGINX might be the better alternative.

On the other hand, the Apache HTTP Server is open source and free. Further functionalities can be activated via modules. The documentation is really excellent.

Incentivized

Shape Software is well suited when using "mainstream" ad platforms that have robust integrations. It also works well when budgets are set less frequently and are allowed to run unchanged for a set period of time. Shape Software gets less accurate when frequent budget changes need to be made and when using ad platforms with little to no support built into Shape Software.

• Street Cred: Apache Web Server is the Founder for all of Apache Foundation's other projects. Without the Web Server, Apache Foundation would look very different. That being said, they have done a good job of maintaining the code base, and keeping a lot of what makes Apache so special
• Stability: Apache is rock-solid. While no software is perfect, Apache can parse your web sources quickly and cleanly.
• Flexibility: Need to startup your own Webpage? Done. Wordpress? Yup. REST Endpoint? Check. Honeypot? Absolutely.

Incentivized

• Platform integrations
• Pacing accuracy
• Automated notifications

• The default configurations which comes with Apache server needs to get optimized for performance and security with every new installation as these defaults are not recommended to push on the production environment directly.
• Security options and advanced configurations are not easy to set up and require an additional level of expertise.
• Admin frontend GUI could be improved to a great extent to match with other enterprise tools available to serve similar requirements.

Incentivized

• Automated budget pacing could be more sophisticated - it tends to conflict with platform best-practices in my opinion.
• Integration with LinkedIn leads would give more accurate picture of conversion volume I believe.
• More customizable alerts

Shape Software is very easy to set up and use. The core functions and features require little explanation. The options and settings are easy to find and the capabilities of the platform are apparent to the user after just a few minutes of use.

I give this rating because there is so much Apache documentation and information on the web that you can literally do anything. This has to do with the fact that there is a huge Open Source community that is beyond mature and perhaps one of the most helpful to be found. The only thing that should hold anyone back from anything is that they can not read. RTFM, my friend. And I must say that the manual is excellent.

Incentivized

I never had the need or opportunity to work with support.

I has a lot more features, except that IIS is more integrated in a Windows environment. But now with .net core also possible from Apache it would work anywhere really. Only in a full Windows environment where full integration is needed I would chose to go for IIS. Otherwise Apache it is.

Incentivized

Shape Software is very user-friendly and easy to set up. The controls and settings are very straightforward and the core functions (onboarding new accounts, creating new budgets, managing budgets, etc) are easily understood. The customizable alerts and budget intervals provide modularity for different situations and provide significant peace-of-mind. The automations are less impressive in that they generally conflict with ad platform automation in my opinion. Automated bidding and budgeting is hindered by third-party automations like Shape Software and the performance Shape Software features provide doesn't justify forgoing that technology in the ad platforms in my opinion.

• Works as intended, so it's less to worry about.
• Works great on elastic environments (like EC2).
• As an Open Source project, you can get support for almost any problem you can have.
• Configuration files, while powerful, can be tricky to dominate for some.

Incentivized

• Reliable protection against overspend
• Precise budget control
• Cross-platform visibility