Apollo.io vs. Attio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Attio
Score 8.9 out of 10
N/A
Attio is a cloud-based CRM (customer relationship management platform) built on real-time data. It is designed to help users track deals, processes, and workflows while providing useful relationship and communications intelligence. Attio is a customizable, real-time web app and mobile app that syncs a team's mailboxes and calendars to automatically build out its contacts and reveal new insights about its network. Features include collaborative notes and tasks, reporting, search, contact…
$0
Pricing
Apollo.ioAttio
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Plus (for growing teams)
$29
per month per user
Pro (for scaling businesses)
$59
per month per user
Enterprise (for large organizations)
$119
per month per user
Offerings
Pricing Offerings
Apollo.ioAttio
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioAttio
Features
Apollo.ioAttio
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
193 Ratings
5% above category average
Attio
-
Ratings
Advanced search8.4188 Ratings00 Ratings
Identification of new leads8.2188 Ratings00 Ratings
List quality7.8191 Ratings00 Ratings
List upload/download8.4179 Ratings00 Ratings
Ideal customer targeting8.0186 Ratings00 Ratings
Load time/data access8.2189 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
191 Ratings
6% above category average
Attio
-
Ratings
Contact information8.2191 Ratings00 Ratings
Company information8.4191 Ratings00 Ratings
Industry information8.0189 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
188 Ratings
5% above category average
Attio
-
Ratings
Lead qualification process7.8172 Ratings00 Ratings
Smart lists and recommendations7.5172 Ratings00 Ratings
Salesforce integration8.1110 Ratings00 Ratings
Company/business profiles8.1179 Ratings00 Ratings
Alerts and reminders7.7161 Ratings00 Ratings
Data hygiene7.5179 Ratings00 Ratings
Automatic data refresh7.5169 Ratings00 Ratings
Tags7.8144 Ratings00 Ratings
Filters and segmentation8.3174 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
166 Ratings
4% above category average
Attio
-
Ratings
Sales email templates7.5165 Ratings00 Ratings
Append emails to records7.9151 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Apollo.io
-
Ratings
Attio
7.4
1 Ratings
6% below category average
Customer data management / contact management00 Ratings8.01 Ratings
Workflow management00 Ratings8.01 Ratings
Opportunity management00 Ratings7.01 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.01 Ratings
Interaction tracking00 Ratings7.01 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Apollo.io
-
Ratings
Attio
7.0
1 Ratings
10% below category average
Lead management00 Ratings7.01 Ratings
Email marketing00 Ratings7.01 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Apollo.io
-
Ratings
Attio
5.5
1 Ratings
33% below category average
Task management00 Ratings5.01 Ratings
Reporting00 Ratings6.01 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Apollo.io
-
Ratings
Attio
6.0
1 Ratings
24% below category average
Pipeline visualization00 Ratings6.01 Ratings
Customizable reports00 Ratings6.01 Ratings
Customization
Comparison of Customization features of Product A and Product B
Apollo.io
-
Ratings
Attio
5.0
1 Ratings
42% below category average
Custom fields00 Ratings5.01 Ratings
Custom objects00 Ratings5.01 Ratings
API for custom integration00 Ratings5.01 Ratings
Security
Comparison of Security features of Product A and Product B
Apollo.io
-
Ratings
Attio
6.5
1 Ratings
26% below category average
Single sign-on capability00 Ratings7.01 Ratings
Role-based user permissions00 Ratings6.01 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Apollo.io
-
Ratings
Attio
6.0
1 Ratings
23% below category average
Social data00 Ratings6.01 Ratings
Platform
Comparison of Platform features of Product A and Product B
Apollo.io
-
Ratings
Attio
6.0
1 Ratings
24% below category average
Mobile access00 Ratings6.01 Ratings
Best Alternatives
Apollo.ioAttio
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Score 9.3 out of 10
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Score 10.0 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Kintone
Kintone
Score 9.7 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Creatio
Creatio
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioAttio
Likelihood to Recommend
8.6
(214 ratings)
7.0
(1 ratings)
Likelihood to Renew
8.5
(6 ratings)
-
(0 ratings)
Usability
8.2
(185 ratings)
8.0
(1 ratings)
Support Rating
7.0
(6 ratings)
-
(0 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioAttio
Likelihood to Recommend
Apollo.io
Ideally, you can organize your list of potential clients based on various criteria, such as business unit, economic sector, location (by country or city), company size, etc. I have tested this with companies in my country and confirmed that the results are genuine, provided the contacts are verified. El mejor escenario es que puedes organizar la lista de clientes potenciales basado en muchos ítems como: unidad de negocio, sector económico, ubicación (por país o ciudad), tamaños de las empresas, etc. Lo he probado con empresas de mi país y he certificado que los resultados son reales si son contactos verificados. This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
Read full review
Attio
Attio is great at being a CRM without all the junk other CRMs do. Its simple to use and has a clean interface. With that said, it could really use with more customization features and settings.
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Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
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Attio
  • You can BCC your Attio email and it reads it
  • Keeps my list in check
  • Lets me know who needs a followup
Read full review
Cons
Apollo.io
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
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Attio
No answers on this topic
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Attio
No answers on this topic
Usability
Apollo.io
I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
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Attio
Its pretty straightforward. Typically i don't have to search for fetaures to find them, its pretty intuitive for the most part.
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Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Attio
No answers on this topic
Alternatives Considered
Apollo.io
We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
Read full review
Attio
Hubspot has too much going on and its really not worth what you pay for. Fluent is good but a little too simple and you basically need wordpress, so its more niche but completely free. Attio sits in the middle
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Return on Investment
Apollo.io
  • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
  • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
  • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
Read full review
Attio
No answers on this topic
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Attio Screenshots

Screenshot of A typical collection in Attio using a table view - track deals, leads, contacts, and relationships.Screenshot of A collection in Attio using a kanban view. Track cards through the stages of the sales pipeline or process - ideal for startups, sales teams, or hiring.Screenshot of Real-time collaboration