Apollo.io

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Apollo.io	Score 8.4 out of 10	N/A	Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…	$59 per month

Pricing

Apollo.io

Editions & Modules

Basic: $59
per month per user
Professional: $99
per month per user
Organization: $1,188
per year per user

Offerings

Pricing Offerings
Apollo.io
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes

Entry-level Setup Fee

Optional

Additional Details

20% discount for annual billing on the Basic and Professional plans.

More Pricing Information

Community Pulse
	Apollo.io
Considered Both Products	Apollo.io Verified User Contributor Chose Apollo.io It is much more user-friendly and has better data than Apollo. Helpful? DV Dmytro Voronin .NET Developer Chose Apollo.io Apollo gives us access to a worldwide network of business contacts, including information on millions of firms and individuals. This opens up opportunities to connect with potential partners and customers worldwide Helpful? Verified User Representative Chose Apollo.io Compared to Apollo EverString seems to have a lot more bad emails that came up after we tried to clean them out. Incentivized Helpful? Verified User C-Level Executive Chose Apollo.io Apollo is inexpensive of all the above tools. Data accuracy of other tools like lintel and infotelligent is much much better but they are expensive also. One needs to be careful while using data from Apollo because email bounces can damage your domain reputation. I suggest you … Incentivized Helpful? Verified User Professional Chose Apollo.io It was chosen before I arrived at the company. Either way, Apollo is the best available tool on the market based on the features and services it provides. There is a lot of room for improvement in the UI as it is not as intuitive to manage as it seems initially. Incentivized Helpful? Steven Speckman Owner \| Creative Designer Chose Apollo.io I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful … Incentivized Helpful? Verified User Manager Chose Apollo.io Apollo has more competitive pricing and fewer features but is more straightforward and a better fit for our needs. Incentivized Helpful? Jake Hall Director of Marketing Services Chose Apollo.io Reply.io offers similar sequence functionality but sent through LinkedIn InMail. However, if email addresses are unknown (and most are), then no sequences can be created. This makes the tool basically useless. Incentivized Helpful? Anthony Pompano Account Executive Chose Apollo.io There was a point in which I tried more than 10 different programs at one time to make a comparison. A large majority of them did not even work or had very high costs for low quality contacts. Apollo had the best and most complete package of offerings. Go Apollo! Incentivized Helpful? JS Jay Sutherland SVP SAles Chose Apollo.io No comparison between the two. The ease of use with Apollo and the results that we achieved were both impressive and measurable. We were able to close 3X times more business with Apollo and the ease of finding the contact information was so much better as well. Incentivized Helpful? Angel RIBO - The CEO Confidant Chief Executive Officer Chose Apollo.io They are complementary. I used both at the same time. Incentivized Helpful? Verified User Consultant Chose Apollo.io Apollo is a one-in-all sales prospecting solution that allows us to find contacts & send campaigns. So for small teams that fits the bill. And SDR teams do not need to manage multiple tools to do their prospecting. Apollo is easy to use & low on pricing compared to ZoomInfo. Incentivized Helpful? Verified User Vice-President Chose Apollo.io While Apollo is unique in the ability to combine both the sales acceleration and contact info data into one platform. We found each of these more specific alternatives to be more accurate and robust than Apollo. Incentivized Helpful? Verified User Employee Chose Apollo.io We ended up going with Outreach recently, although Apollo was excellent for us in the beginning. I honestly miss using Apollo's sidebar functionality that worked seamlessly with LinkedIn and LinkedIn Sales Navigator. The new workflow we have with DiscoverOrg to Outreach is not … Incentivized Helpful? AH Ahmed Hamade Account Executive Chose Apollo.io Apollo has the same functionalities, with a few additional features (ex. reminders). I enjoy the user interface more in Apollo than the competitors. Incentivized Helpful? Verified User Director Chose Apollo.io We tested both Outreach and SalesLoft. SalesLoft felt like an incomplete product, and Outreach drastically increased their rates at our contract renewal. They spend a lot of money in hosting big conferences like Oracle, and less time developing the product. Incentivized Helpful? Verified User Representative Chose Apollo.io Apollo is great but I was not a decision maker on the implementation of the software so I can’t speak to what other products were evaluated. Incentivized Helpful? Parker Thomas Sr. Business Development Chose Apollo.io Basically identical to Outreach Helpful? Jordon Sargent Outbound Senior Account Executive Chose Apollo.io Apollo is great cause it's free. There are thousands of leads but also thousands of unverified email address. If you're serious about paying a pretty penny for a lead database, there are better ones out there. Incentivized Helpful? Verified User Employee Chose Apollo.io Salesforce.com: I used this as my sole form of outreach at a previous job of mine. In my mind, Apollo is a much easier and more automated way to reach out. Apollo actually has a Salesforce integration too, in case you'd like to use both. I like Apollo better because it is just … Incentivized Helpful? Laura Cain Director, Business Operations Chose Apollo.io We used to use Outreach.io for our email drip campaigns, but there was no lead prospecting functionality which is something we needed. We then looked into a wide variety of prospecting sources (including buying lists), and this was both the most affordable and the most tailored … Incentivized Helpful? Verified User Manager Chose Apollo.io Apollo is one of the more affordable options, compared to Winmo and certainly to GrowLabs, but it doesn't offer the insights and news around the companies that the others do. If you just need contact information to target specific verticals and use that to generate outbound … Incentivized Helpful? DJ Kline Enterprise Account Executive Chose Apollo.io Cheaper than SalesLoft. More internal data when sourcing prospects within Apollo App. Falls short to SalesLoft in relation to stability. Used SalesLoft for 2+ years and might have had 1-2 outages. Apollo before their switch from Azure to Google cloud had outages every other … Incentivized Helpful? Ali Shakeri CMO & Co-Founder at ToneDen.io 🚀 Chose Apollo.io They're similar, but ZP has the ability to find new accounts & contacts which is a key differentiation. Helpful? Verified User C-Level Executive Chose Apollo.io Zenprospect is great on the prospecting side of things, and their integration between prospecting and email campaigns is great. That being said, they somehow manage to be behind Outreach.io in the outbound sales aspect despite the fact that they openly copied their platform … Incentivized Helpful?
Top Pros	Pro Contact information Pro Easy to use Pro Email addresses
Top Cons	Minus User experience Minus Individual contacts Minus Required information

Features

Apollo.io

Prospecting

Comparison of Prospecting features of Product A and Product B
	Apollo.io 8.1 11 Ratings 7% above category average
Advanced search	8.411 Ratings
Identification of new leads	7.211 Ratings
List quality	8.111 Ratings
List upload/download	8.910 Ratings
Ideal customer targeting	8.211 Ratings
Load time/data access	7.611 Ratings

Sales Intelligence Data Standards

Comparison of Sales Intelligence Data Standards features of Product A and Product B
	Apollo.io 6.5 11 Ratings 15% below category average
Contact information	6.311 Ratings
Company information	6.411 Ratings
Industry information	7.010 Ratings

Data Augmentation & Lead Qualification

Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
	Apollo.io 8.4 11 Ratings 13% above category average
Lead qualification process	8.58 Ratings
Smart lists and recommendations	8.69 Ratings
Salesforce integration	9.05 Ratings
Company/business profiles	8.510 Ratings
Alerts and reminders	8.88 Ratings
Data hygiene	8.910 Ratings
Automatic data refresh	9.49 Ratings
Tags	5.14 Ratings
Filters and segmentation	8.910 Ratings

Sales Intelligence Email Features

Comparison of Sales Intelligence Email Features features of Product A and Product B
	Apollo.io 8.7 7 Ratings 14% above category average
Sales email templates	7.57 Ratings
Append emails to records	9.96 Ratings

Best Alternatives
	Apollo.io
Small Businesses	Lead411 Score 9.1 out of 10
Medium-sized Companies	Lead411 Score 9.1 out of 10
Enterprises	D&B Hoovers Score 8.7 out of 10
All Alternatives	View all alternatives

User Ratings
	Apollo.io
Likelihood to Recommend	8.1 (30 ratings)
Support Rating	9.0 (5 ratings)

User Testimonials
	Apollo.io
Likelihood to Recommend	Apollo.io Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites. Incentivized Verified User Anonymous Read full review
Pros	Apollo.io Allows users to easily add new prospects to database without much manual effort at all Allows you to make cold calls from different area codes that are relevant to where your prospect is located Allows A/B testing for emails so you can figure out which ones are gaining the most traction You can also find prospects based off of title, company, technologies, etc Incentivized Verified User Anonymous Read full review
Cons	Apollo.io Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word. The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed. Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above. The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month). Incentivized Verified User Anonymous Read full review
Support Rating	Apollo.io I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping. Incentivized Verified User Anonymous Read full review
Alternatives Considered	Apollo.io I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo. Incentivized Steven Speckman Owner \| Creative Designer Read full review
Return on Investment	Apollo.io Generated a lot of expectations that were not real when we needed them The ROI was positive but we decided to stop using the tool We loved how easy to use it was and how easy it was to interact with the Support team There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand Incentivized Angel RIBO - The CEO Confidant Chief Executive Officer Read full review
ScreenShots	Apollo.io Screenshots