Appen vs. Nielsen Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Appen
Score 7.4 out of 10
N/A
The Appen platform combines human intelligence from over one million people all over the world with models to create training data for ML projects. Appen users can upload data to the Appen platform, and they provide the annotations, judgments, and labels needed to help create ground truth for models.N/A
Nielsen Marketing Cloud
Score 7.8 out of 10
N/A
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A
Pricing
AppenNielsen Marketing Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AppenNielsen Marketing Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AppenNielsen Marketing Cloud
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AppenNielsen Marketing Cloud
Data Collection
Comparison of Data Collection features of Product A and Product B
Appen
-
Ratings
Nielsen Marketing Cloud
8.4
6 Ratings
3% above category average
Collection of first-party data00 Ratings8.66 Ratings
Collection of third-party data00 Ratings8.65 Ratings
Access to Third-party Data Providers00 Ratings8.05 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Appen
-
Ratings
Nielsen Marketing Cloud
8.7
6 Ratings
5% above category average
Audience taxonomy00 Ratings8.36 Ratings
Tag Management00 Ratings8.35 Ratings
Data Analysis Dashboard00 Ratings9.46 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Appen
-
Ratings
Nielsen Marketing Cloud
8.0
5 Ratings
0% above category average
Data Transfer00 Ratings8.05 Ratings
DSP integration00 Ratings8.05 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Appen
-
Ratings
Nielsen Marketing Cloud
8.7
6 Ratings
9% above category average
Campaign Analytics00 Ratings8.66 Ratings
Audience Analytics00 Ratings8.86 Ratings
Best Alternatives
AppenNielsen Marketing Cloud
Small Businesses
IBM SPSS Modeler
IBM SPSS Modeler
Score 7.8 out of 10
MediaMath
MediaMath
Score 7.4 out of 10
Medium-sized Companies
Posit
Posit
Score 9.0 out of 10
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Enterprises
IBM SPSS Modeler
IBM SPSS Modeler
Score 7.8 out of 10
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppenNielsen Marketing Cloud
Likelihood to Recommend
10.0
(1 ratings)
8.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
AppenNielsen Marketing Cloud
Likelihood to Recommend
Appen
It is well suited for the users and potential employee who are free of any job perspective and need their free time to be utilized. Users can use their free time to be used for submission of interesting tasks.
Whereas the number of tasks are very less and processing time is also very extensive and recruitment takes time more.
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Nielsen
Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
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Pros
Appen
  • Project listing
  • Hiring of the potential and qualified users
  • Tracking of the projects
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Nielsen
  • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
  • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
  • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
  • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
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Cons
Appen
  • Selection procedure is bit .
  • The questionnaire need to be reviewed.
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Nielsen
  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
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Likelihood to Renew
Appen
No answers on this topic
Nielsen
I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
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Usability
Appen
No answers on this topic
Nielsen
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
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Support Rating
Appen
No answers on this topic
Nielsen
I am rating this as neutral due to having minimal interaction with them
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Alternatives Considered
Appen
Appen offers projects mostly related to my native language and also according to my expertise . It offers very interesting projects to be completed , which requires not very expertise and less time to be completed for each task. It is also very convenient to use after selection for the task and also well rewarding against the time consumed for the task completion.
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Nielsen
Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
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Return on Investment
Appen
  • It has Positive impact as it provides opportunity for new jobs in my area of expertise.
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Nielsen
  • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
  • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
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ScreenShots