TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Appflow

    Score9 out of 10
    N/AN/A

    $3.88

    per month

    Bound

    Score10 out of 10
    N/ABound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound creates personalized web experiences for both anonymous and known website visitors to increase the effectiveness of marketing efforts and dramatically reduce the buyer's path to conversion. Bound partners…N/A
    Pricing
    AppflowBound
    Editions & Modules
    Basic
    $3.88
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    AppflowBound
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    AppflowBound
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Appflow and Bound
    Feature
    Appflow
    -
    Ratings
    Bound
    9.7
    1 Ratings
    14% above category average
    a/b experiment testing00 Ratings10.01 Ratings
    Split URL testing00 Ratings9.01 Ratings
    Multivariate testing00 Ratings9.01 Ratings
    Multi-page/funnel testing00 Ratings10.01 Ratings
    Cross-browser testing00 Ratings10.01 Ratings
    Mobile app testing00 Ratings9.01 Ratings
    Test significance00 Ratings10.01 Ratings
    Visual / WYSIWYG editor00 Ratings10.01 Ratings
    Advanced code editor00 Ratings10.01 Ratings
    Page surveys00 Ratings10.01 Ratings
    Visitor recordings00 Ratings9.01 Ratings
    Preview mode00 Ratings10.01 Ratings
    Test duration calculator00 Ratings10.01 Ratings
    Experiment scheduler00 Ratings9.01 Ratings
    Experiment workflow and approval00 Ratings10.01 Ratings
    Dynamic experiment activation00 Ratings9.01 Ratings
    Client-side tests00 Ratings10.01 Ratings
    Server-side tests00 Ratings10.01 Ratings
    Mutually exclusive tests00 Ratings10.01 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Appflow and Bound
    Feature
    Appflow
    -
    Ratings
    Bound
    9.8
    1 Ratings
    11% above category average
    Standard visitor segmentation00 Ratings10.01 Ratings
    Behavioral visitor segmentation00 Ratings10.01 Ratings
    Traffic allocation control00 Ratings9.01 Ratings
    Website personalization00 Ratings10.01 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Appflow and Bound
    Feature
    Appflow
    -
    Ratings
    Bound
    9.4
    1 Ratings
    7% above category average
    Heatmap tool00 Ratings10.01 Ratings
    Click analytics00 Ratings10.01 Ratings
    Scroll maps00 Ratings9.01 Ratings
    Form fill analysis00 Ratings10.01 Ratings
    Conversion tracking00 Ratings8.01 Ratings
    Goal tracking00 Ratings9.01 Ratings
    Test reporting00 Ratings9.01 Ratings
    Results segmentation00 Ratings10.01 Ratings
    CSV export00 Ratings10.01 Ratings
    Experiments results dashboard00 Ratings9.01 Ratings
    Best Alternatives
    AppflowBound
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    Wingify Experimentation (formerly AB Tasty)
    Score8.5 out of 10
    Wingify Experimentation (formerly AB Tasty)
    Score8.5 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AppflowBound
    Likelihood to Recommend
    -
    (0 ratings)
    10.0
    (5 ratings)
    User Testimonials
    AppflowBound
    Likelihood to Recommend
    Implus Technology Limited
    No answers on this topic
    Bound Systems, Inc.
    I think the customer service and relationship we have with Get Smart Content is great
    Read full review
    Pros
    Implus Technology Limited
    No answers on this topic
    Bound Systems, Inc.
    • Connects easily with other APIs such as Demandbase and Google Analytics.
    • Easily create segments.
    • Easily create segmented content.
    Incentivized
    Read full review
    Cons
    Implus Technology Limited
    No answers on this topic
    Bound Systems, Inc.
    • When you set up a campaign you should be able to set up content while in the campaign.
    • You should be able to set up new segments while in the campaign.
    Incentivized
    Read full review
    Alternatives Considered
    Implus Technology Limited
    No answers on this topic
    Bound Systems, Inc.
    It has the inability to export subject line or ISP complaints that require manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests or other metrics to determine the statistical significance or unintended results (maybe opens increased per the test, but we saw clicks or conversions were lower). On the other hand, Bound performs absolutely great.
    Incentivized
    Read full review
    Return on Investment
    Implus Technology Limited
    No answers on this topic
    Bound Systems, Inc.
    • We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
    • Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.
    Read full review
    ScreenShots

    Bound Screenshots

    Screenshot of Campaign viewScreenshot of Segment viewScreenshot of Segment list