Get Smart Content Makes Segmentation with Demandbase Easy
December 11, 2015

Get Smart Content Makes Segmentation with Demandbase Easy

Michael Varejao | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Get Smart Content

We use Get Smart Content to create and serve up segmented content based upon company size and industry segments we've identified via Demandbase. It is currently used across our marketing department and helps us address customers and potential customers across the web in a much more personal and specific way.
  • Setting up segments and content is easy, but it can be a bit difficult linking created segments with created content.
  • Faster lead conversion of identified segments, such as SMB.
Get Smart Content is what we primarily use to serve up segmented content. The only other method or tool we've used to do so while leveraging our Demandbase variables is Optimizely. We selected Get Smart Content because they make the process of segmentation using Demandbase variables easy.
Get Smart Content is well suited for segmentation of web traffic. It is less appropriate for A/B testing of segments. Although testing is possible, it would be a nice improvement to modify and further build out the testing piece.