Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound creates personalized web experiences for both anonymous and known website visitors to increase the effectiveness of marketing efforts and dramatically reduce the buyer's path to conversion. Bound partners…
Account Manager in Finance and Accounting at Backlsh (Accounting, 11-50 employees)
Chose Bound
It has the inability to export subject line or ISP complaints that require manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Internet Marking Specialist in Marketing at Iron Mountain (Information Technology and Services, 10,001+ employees)
Chose Bound
Get Smart Content is what we primarily use to serve up segmented content. The only other method or tool we've used to do so while leveraging our Demandbase variables is Optimizely. We selected Get Smart Content because they make the process of segmentation using Demandbase …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Bound
Get Smart Content is quite cost effective, simple to use with great support. The support systems and simplicity based on other products used and evaluated is the best in the industry.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Key User Insights
Would buy again
No answers on this topic
Delivers good value for the price
No answers on this topic
Happy with the feature set
No answers on this topic
Lived up to sales and marketing promises
No answers on this topic
Implementation went as expected
No answers on this topic
Features
Bound
Testing and Experimentation
Comparison of Testing and Experimentation features of Bound
Feature
Bound
9.7
1 Ratings
14% above category average
a/b experiment testing
10.01 Ratings
Split URL testing
9.01 Ratings
Multivariate testing
9.01 Ratings
Multi-page/funnel testing
10.01 Ratings
Cross-browser testing
10.01 Ratings
Mobile app testing
9.01 Ratings
Test significance
10.01 Ratings
Visual / WYSIWYG editor
10.01 Ratings
Advanced code editor
10.01 Ratings
Page surveys
10.01 Ratings
Visitor recordings
9.01 Ratings
Preview mode
10.01 Ratings
Test duration calculator
10.01 Ratings
Experiment scheduler
9.01 Ratings
Experiment workflow and approval
10.01 Ratings
Dynamic experiment activation
9.01 Ratings
Client-side tests
10.01 Ratings
Server-side tests
10.01 Ratings
Mutually exclusive tests
10.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Bound
Feature
Bound
9.8
1 Ratings
11% above category average
Standard visitor segmentation
10.01 Ratings
Behavioral visitor segmentation
10.01 Ratings
Traffic allocation control
9.01 Ratings
Website personalization
10.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Bound
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It has the inability to export subject line or ISP complaints that require manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests or other metrics to determine the statistical significance or unintended results (maybe opens increased per the test, but we saw clicks or conversions were lower). On the other hand, Bound performs absolutely great.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.
