Bound is a Simple, Easy to use and Powerful A/B Testing Tool
We have used the Bound A/B testing tool in our organization and it works really well, It is a cloud-based A/B testing service that gives …
Bound
Bound
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What is Bound?
Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound…
Entry-level set up fee?
- Setup fee optional
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is Bound?
Bound is an audience profiling, segmentation, and personalization solution. The vendor says this platform delivers powerful insights by combining data on known and anonymous audience, leveraging over 30 data partners including LinkedIn and Bombora. Combined, the platform and personalization experts empower marketers to build advanced segments and deliver personalized experiences that increase ROI on digital channels, convert leads, upsell, and close deals. Bound counts some of the world’s largest B2B companies, such as HPE, Rockwell Automation, WP Engine, and M-Files, as customers. Bound is venture-backed by Origin Ventures, Virgo Capital, and Chicago Ventures.
Bound Features
- Supported: Sophisticated Targeting - Address all of your audience, anonymous and known, with multi-dimensional segments based on behavioral, firmographic, demographic, 3rd party intent and marketing automation data
- Supported: Advanced Personalization - Personalize anything on your website — whether the content is an image or text within a page, modal, banner, fly-in, or a custom coded module
- Supported: Easy Integrations - Access all of your prospect and customer data in minutes, with out-of-the-box connections with the leading marketing platforms you use today.
- Supported: Real-Time Analytics - Drive a data-centric strategy with real-time access to dashboards and performance metrics against key goals. Perform advanced analysis, or push data to Google Analytics, Adobe Analytics or KISSmetrics.
Bound Screenshots
Bound Downloadables
Bound Integrations
- Demandbase
- Salesforce Marketing Cloud Email Studio
- Google Analytics
- Adobe Marketo Engage
- Bombora
- Eloqua
- BlueKai
- Bizo
- ClearBit
Bound Competitors
- Adobe Target
- Salesforce Marketing Cloud Interaction Studio
- Triblio ABM/ABX Platform
- Demandbase
- Marketo RTP (formerly Insightera)
Bound Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | North America, EMEA, Latin America, Australia, New Zealand |
Frequently Asked Questions
Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound creates personalized web experiences for both anonymous and known website visitors to increase the effectiveness of marketing efforts and dramatically reduce the buyer's path to conversion. Bound partners with industry-leading marketing platforms such as Eloqua, BlueKai, Demandbase, and Bizo, allowing marketers to create highly targeted segments based on the data sets that are most valuable to their business.
Adobe Target, Salesforce Marketing Cloud Interaction Studio, and Triblio ABM/ABX Platform are common alternatives for Bound.
The most common users of Bound are from Mid-sized Companies (51-1,000 employees) and the Accounting industry.
Comparisons
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Reviews and Ratings
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We have used the Bound A/B testing tool in our organization and it works really well, It is a cloud-based A/B testing service that gives marketers the power to test any element of their site.
- Easy to set-up.
- Integration is good.
- UI is clean.
- Intuitive in design.
- Pricing is a little concern.
- Too many restrictions and limitations in trial version.
- It's a little harder to navigate.
December 21, 2015
Get Smart, Agent 99
Cummins is using Get Smart Content on our external facing websites as well as our intranet. We use it to serve targeted content to both employees and customers/potential customers. It helps us deliver the right message to the right audience. It also helps us cultivate more accurate and telling data about the effectiveness of our communications.
- The customer support is great. Our reps are quick to respond and always follow-up in a timely manner. This is great for us as we use this tool as the primary source of content for our websites, so if something goes down, we need immediate assistance.
- The capabilities within Get Smart Content are great. We use Eloqua internally and externally, so the Eloqua connector is something we have leveraged. It's especially great for our internal use case as we target relevant information to certain functions or regions within the company.
- There are some additions we would like to see, such as a better experience in the Performance section. It'd be great if we could see an overall view of the metrics instead of having to drill down. We do a monthly KPI report which takes me a while to create due to the back and forth nature of comparing metrics within Get Smart Content. I also have to use Google Analytics to help with this.
- We had some issues with the tool not updating Eloqua contacts, but that has since been resolved. The process for discovering the cause of the problem was lengthy and frustrating.
- It would be great if you could see metrics of an A/B test within the campaign/rule, instead of having to go to the Performance section and find it. A small snapshot of info would be very helpful and it would allow us to compare and update the rule without leaving that page.
December 11, 2015
Get Smart Content Makes Segmentation with Demandbase Easy
We use Get Smart Content to create and serve up segmented content based upon company size and industry segments we've identified via Demandbase. It is currently used across our marketing department and helps us address customers and potential customers across the web in a much more personal and specific way.
- Connects easily with other APIs such as Demandbase and Google Analytics.
- Easily create segments.
- Easily create segmented content.
- Setting up segments and content is easy, but it can be a bit difficult linking created segments with created content.
December 11, 2015
Positive Experiences
Get Smart Content is being used by the digital department for one of our clients. It provides necessary tracking information and has the ability to specifically target our audience through multiple demographics. It also helps shows the audience several different campaigns/images each time they click into the website to provide a unique experience each time.
- Tracking/Data Analysis
- Unique experiences
- Reaching many demographics
- Only developer friendly
December 10, 2015
Love Get Smart Content
Currently we use Get Smart Content (GSC) for personalization campaigns via DemandBase and Eloqua segments and for Geo location campaigns. Currently only our Americas' region is actively using GSC. The business problem it addresses is the inability to be nimble to create these campaigns using another program.
- Simple to set up personalization campaigns.
- Integrates with DemandBase, Eloqua and Adobe Analytics.
- Support is top notch, quick response times.
- Cut QA time by 3/4 less than using Adobe Test & Target.
- When you set up a campaign you should be able to set up content while in the campaign.
- You should be able to set up new segments while in the campaign.