TrustRadius: an HG Insights company

Bound

Score10 out of 10

6 Reviews and Ratings

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What is Bound?

Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound creates personalized web experiences for both anonymous and known website visitors to increase the effectiveness of marketing efforts and dramatically reduce the buyer's path to conversion. Bound partners with industry-leading marketing platforms such as Eloqua, BlueKai, Demandbase, and Bizo, allowing marketers to create highly targeted segments based on the data sets that are most valuable to their business.

Categories & Use Cases

Media

Campaign view
Segment view
Segment list

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Key Features

Learn about the best (and worst!) features Bound has to offer, as determined by TrustRadius' reviewers.
Based on 6 ratings of Bound's features
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Top Performing Features

  • a/b experiment testing

    Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.

    Category average: 8.9

  • Multi-page/funnel testing

    Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.

    Category average: 8

  • Cross-browser testing

    Preview your experiments across multiple browsers at once.

    Category average: 7.2

Areas for Improvement

  • Test reporting

    Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.

    Category average: 8.2

  • Experiments results dashboard

    Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.

    Category average: 8.5

  • Conversion tracking

    Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.

    Category average: 8.6

Reviews

What users are saying about Bound.
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Bound is a Simple, Easy to use and Powerful A/B Testing Tool

Incentivized
Nisha Khan MewatiView profile
Account Manager in Finance and Accounting at Backlsh (11-50 employees employees)

Use Cases and Deployment Scope

We have used the Bound A/B testing tool in our organization and it works really well, It is a cloud-based A/B testing service that gives marketers the power to test any element of their site.

Pros

  • Easy to set-up.
  • Integration is good.
  • UI is clean.
  • Intuitive in design.

Cons

  • Pricing is a little concern.
  • Too many restrictions and limitations in trial version.
  • It's a little harder to navigate.

Most Important Features

  • Have lots of helpful resources that are easy to follow and understand.
  • Helps you make better decisions.
  • Gathers real-time data.

Return on Investment

  • Allows to set up automations for several different scenarios.
  • Allows tracking links and the display of the stats/reporting.
  • It has ability to duplicate campaigns, which saves me a lot of time.

Alternatives Considered

Dotdigital

Other Software Used

BlackLine, NetSuite ERP, SoftLedger

Get Smart, Agent 99

Kate BowlingView profile
Digital Communications Specialist in Marketing at Cummins Inc. (10,001+ employees employees)

Pros

  • The customer support is great. Our reps are quick to respond and always follow-up in a timely manner. This is great for us as we use this tool as the primary source of content for our websites, so if something goes down, we need immediate assistance.
  • The capabilities within Get Smart Content are great. We use Eloqua internally and externally, so the Eloqua connector is something we have leveraged. It's especially great for our internal use case as we target relevant information to certain functions or regions within the company.

Cons

  • There are some additions we would like to see, such as a better experience in the Performance section. It'd be great if we could see an overall view of the metrics instead of having to drill down. We do a monthly KPI report which takes me a while to create due to the back and forth nature of comparing metrics within Get Smart Content. I also have to use Google Analytics to help with this.
  • We had some issues with the tool not updating Eloqua contacts, but that has since been resolved. The process for discovering the cause of the problem was lengthy and frustrating.
  • It would be great if you could see metrics of an A/B test within the campaign/rule, instead of having to go to the Performance section and find it. A small snapshot of info would be very helpful and it would allow us to compare and update the rule without leaving that page.

Return on Investment

  • We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
  • Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.

Other Software Used

Oracle Eloqua

Get Smart Content Makes Segmentation with Demandbase Easy

Incentivized
Michael VarejaoView profile
Internet Marking Specialist in Marketing at Iron Mountain (10,001+ employees employees)

Pros

  • Connects easily with other APIs such as Demandbase and Google Analytics.
  • Easily create segments.
  • Easily create segmented content.

Cons

  • Setting up segments and content is easy, but it can be a bit difficult linking created segments with created content.

Return on Investment

  • Faster lead conversion of identified segments, such as SMB.

Other Software Used

Optimizely, Google Analytics, Demandbase

Love Get Smart Content

Incentivized
Verified User
Manager in Marketing (201-500 employees employees)

Pros

  • Simple to set up personalization campaigns.
  • Integrates with DemandBase, Eloqua and Adobe Analytics.
  • Support is top notch, quick response times.
  • Cut QA time by 3/4 less than using Adobe Test & Target.

Cons

  • When you set up a campaign you should be able to set up content while in the campaign.
  • You should be able to set up new segments while in the campaign.

Return on Investment

  • Increased employee efficiency.
  • Web visitors drive further into the funnel on personalized content.
  • Conversion is higher on personalized content.

Other Software Used

Adobe Marketing Cloud, Oracle Eloqua, Adobe Experience Manager

Positive Experiences

Verified User
Employee (51-200 employees employees)

Pros

  • Tracking/Data Analysis
  • Unique experiences
  • Reaching many demographics

Cons

  • Only developer friendly

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