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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AppFollow

    Score8.2 out of 10
    N/AAppFollow in Helsiki offers their software for app store optimization (ASO), as well as replying to app user reviews and ratings.N/A

    Sensor Tower

    Score7.5 out of 10
    N/ASensor Tower is a source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe.N/A
    Pricing
    AppFollowSensor Tower
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AppFollowSensor Tower
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AppFollowSensor Tower
    Considered Both Products
    AppFollow
    Chose AppFollow
    AppFollow is on the same level as AppTweak, but has fewer market insights than AppAnnie.
    Incentivized
    Chose AppFollow
    While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow.

    Apart from the two platforms …
    Incentivized
    Sensor Tower
    Chose Sensor Tower
    When comparing the free versions of App Annie and AppFollow, App Annie falls short. Not only is AppFollow more intuitive, it provides better data export integrations such as Slack (view and respond to reviews real-time), Google Analytics, multiple CRMs, etc. App Annie allows …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    AppFollowSensor Tower
    SEO
    Comparison of SEO features of AppFollow and Sensor Tower
    Feature
    AppFollow
    10.0
    3 Ratings
    26% above category average
    Sensor Tower
    -
    Ratings
    Keyword analysis10.03 Ratings00 Ratings
    Competitive analysis10.02 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of AppFollow and Sensor Tower
    Feature
    AppFollow
    9.0
    2 Ratings
    17% above category average
    Sensor Tower
    -
    Ratings
    Local SEO8.01 Ratings00 Ratings
    Mobile SEO10.01 Ratings00 Ratings
    Global SEO9.01 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of AppFollow and Sensor Tower
    Feature
    AppFollow
    10.0
    2 Ratings
    17% above category average
    Sensor Tower
    -
    Ratings
    Multi-domain support10.01 Ratings00 Ratings
    Integration with web analytics tools10.02 Ratings00 Ratings
    Best Alternatives
    AppFollowSensor Tower
    Small Businesses
    Serpstat
    Score10 out of 10
    Firebase Crashlytics
    Score9.8 out of 10
    Medium-sized Companies
    Yoast
    Score8.3 out of 10
    Firebase Crashlytics
    Score9.8 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Flurry Analytics (discontinued)
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AppFollowSensor Tower
    Likelihood to Recommend
    9.0
    (3 ratings)
    8.4
    (6 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    7.6
    (2 ratings)
    User Testimonials
    AppFollowSensor Tower
    Likelihood to Recommend
    AppFollow
    AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
    Incentivized
    Read full review
    Sensor Tower
    I think that App Annie will be handy for the companies that provide service in multiple countries - so they have to deal with local competitors research and track the performance of the app (by the position and by the reviews) in different stores. I think that for a one-country app, many of the features will be less relevant. At the same time, App Annie offers custom plans, so I see how the user experience can be different.
    Incentivized
    Read full review
    Pros
    AppFollow
    • Imports reviews to Zendesk.
    • Provides date specific reporting.
    • Allows you to quickly see positive and negative reviews.
    • Allows you to track how your responses are affecting your review score.
    Incentivized
    Read full review
    Sensor Tower
    • Very easy to use and understand. The dashboard is quite complete.
    • The free version is quite complete.
    • They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing.
    Incentivized
    Read full review
    Cons
    AppFollow
    • Analytic tool for organic traffic
    • Add more countries
    • App Featuring for Google Play
    Incentivized
    Read full review
    Sensor Tower
    • App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
    • After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.
    Incentivized
    Read full review
    Likelihood to Renew
    AppFollow
    No answers on this topic
    Sensor Tower
    Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
    Incentivized
    Read full review
    Support Rating
    AppFollow
    Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.
    Incentivized
    Read full review
    Sensor Tower
    I have not had to contact support a lot of times. The few times I did, I got correct and lengthy responses, but they took some time to answer. Their product is very complete, so unless you have a specific question, you will probably not need to contact support at any time.
    Incentivized
    Read full review
    Alternatives Considered
    AppFollow
    While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.
    Incentivized
    Read full review
    Sensor Tower
    We use Google 360 and are able to do a much deeper dive into the activity we see on our apps. I think App Annie is a great starting point product, but for more in depth analytics, something like a Google 360 or Adobe might be better.
    Incentivized
    Read full review
    Return on Investment
    AppFollow
    • Increased efficiency.
    • Allows us to respond to reviews faster.
    • Allows us to target negative reviews when an update is made.
    Incentivized
    Read full review
    Sensor Tower
    • App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
    • With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.
    Incentivized
    Read full review
    ScreenShots