TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AppFollow

    Score8.2 out of 10
    N/AAppFollow in Helsiki offers their software for app store optimization (ASO), as well as replying to app user reviews and ratings.N/A

    Signpost

    Score1.7 out of 10
    N/ASignpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A
    Pricing
    AppFollowSignpost
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AppFollowSignpost
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    AppFollowSignpost
    SEO
    Comparison of SEO features of AppFollow and Signpost
    Feature
    AppFollow
    10.0
    3 Ratings
    26% above category average
    Signpost
    -
    Ratings
    Keyword analysis10.03 Ratings00 Ratings
    Competitive analysis10.02 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of AppFollow and Signpost
    Feature
    AppFollow
    9.0
    2 Ratings
    17% above category average
    Signpost
    -
    Ratings
    Local SEO8.01 Ratings00 Ratings
    Mobile SEO10.01 Ratings00 Ratings
    Global SEO9.01 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of AppFollow and Signpost
    Feature
    AppFollow
    10.0
    2 Ratings
    17% above category average
    Signpost
    -
    Ratings
    Multi-domain support10.01 Ratings00 Ratings
    Integration with web analytics tools10.02 Ratings00 Ratings
    Best Alternatives
    AppFollowSignpost
    Small Businesses
    Serpstat
    Score10 out of 10
    Google Business Profile
    Score8.4 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Google Business Profile
    Score8.4 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AppFollowSignpost
    Likelihood to Recommend
    9.0
    (3 ratings)
    1.3
    (2 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AppFollowSignpost
    Likelihood to Recommend
    AppFollow
    AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
    Incentivized
    Read full review
    Signpost
    I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
    Read full review
    Pros
    AppFollow
    • Imports reviews to Zendesk.
    • Provides date specific reporting.
    • Allows you to quickly see positive and negative reviews.
    • Allows you to track how your responses are affecting your review score.
    Incentivized
    Read full review
    Signpost
    • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
    • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
    • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
    • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
    • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
    Incentivized
    Read full review
    Cons
    AppFollow
    • Analytic tool for organic traffic
    • Add more countries
    • App Featuring for Google Play
    Incentivized
    Read full review
    Signpost
    • Provide user a way to cancel their service.
    • Get rid of the very aggressive sales staff.
    • Refund money for unused moths. Do not be so shady!
    Read full review
    Support Rating
    AppFollow
    Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.
    Incentivized
    Read full review
    Signpost
    No answers on this topic
    Alternatives Considered
    AppFollow
    While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.
    Incentivized
    Read full review
    Signpost
    No answers on this topic
    Return on Investment
    AppFollow
    • Increased efficiency.
    • Allows us to respond to reviews faster.
    • Allows us to target negative reviews when an update is made.
    Incentivized
    Read full review
    Signpost
    • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
    • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
    • This makes me more confident in using the platform more in depth.
    Incentivized
    Read full review
    ScreenShots