Apple iAd vs. Tapjoy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apple iAd
Score 9.1 out of 10
N/A
Apple's iAd is a mobile advertising and app-monetization solution.N/A
Tapjoy
Score 6.0 out of 10
N/A
N/AN/A
Pricing
Apple iAdTapjoy
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Apple iAdTapjoy
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Apple iAdTapjoy
Small Businesses
Google AdMob
Google AdMob
Score 8.5 out of 10
Google AdMob
Google AdMob
Score 8.5 out of 10
Medium-sized Companies
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.4 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.4 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.4 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apple iAdTapjoy
Likelihood to Recommend
9.3
(5 ratings)
5.5
(2 ratings)
User Testimonials
Apple iAdTapjoy
Likelihood to Recommend
Apple
I think iAd works best when it's possible to create a fresh immersive experience. If you're only using the platform to repurpose content a user could easily find elsewhere, it may not be worth their time or yours. If the product or message supports development of content that provides value, entertainment or otherwise, for a user, the platform offers ample opportunity
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Tapjoy
Tapjoy is awesome when you wish to advertise your app. User traffic can be achieved through campaigns. The engagement rate can be increased, which in turn increases business sales. The smart search option is very accurate and time-saving; I was able to search the term like ticket id. High revenue can be achieved.
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Pros
Apple
  • Driving traffic to our website.
  • Increasing donations based on people viewing our ad.
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Tapjoy
  • Get installs at the correct target
  • Easy of use
  • Big inventory
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Cons
Apple
  • Attribution reporting
  • integration with Firebase and other mobile measurement partners
  • Slow platform
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Tapjoy
  • long term retention can be improved.
  • Little confusing navigation.
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Alternatives Considered
Apple
In some instances, we developed an experience for AdMob simultaneously with our iAd experience, working with both teams on a daily basis. While the Google team was skilled, receptive and helpful, Apple device functionality was broader and thus allowed for a little more imagination in bringing intuitive relevance to the creative content we developed
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Tapjoy
They have very different model of business, but I would use TapJoy as a complement of this other products. So you can expand the inventory where you buy ads and be able to scale more rapidly the growth of your mobile app.
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Return on Investment
Apple
  • We could deliver more, so it helped improve the business
  • Clients got more with better results, since it's a Apple solution so it prevents possible bugs
  • Since it's easy to learn, every developer and designer could help us in the process
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Tapjoy
  • UI/UX is little confusing.
  • Rewards are less.
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ScreenShots