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A must for iOS market
October 10, 2022

A must for iOS market

Amar Shekhar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apple iAd

I use Apple iAd to set up the Apple Search ads for my company. We mostly use Apple iAD for targeting iOS users for the app install campaigns as this platform, also called Apple Search Ads, is a great tool to target iOS users. Besides, this platform has a great reach and cheaper price compared to other platforms where we run ads to target iOS devices.
  • iOS device targeting
  • Campaign set up
  • Keyword level bidding
  • Negative keywords
  • Attribution reporting
  • integration with Firebase and other mobile measurement partners
  • Slow platform
  • keyword level bidding
  • targeting iOS users
  • Ease of campaign set up
  • Ease of scaling the campaigns
  • High retention rate
  • high LTV of the users
Apple iAd does a really better job compared to Google Ads (UAC or Universal App Campaigns) for targeting iOS users. Besides, it's not a black box campaign like the universal app campaign on google. There is much more control in terms of keyword-level bidding, negative keywords, scaling the campaign, etc on Apple iAd when compared to Google Ads UAC campaigns. Also, we were unable to scale on Google Ads but Apple Search ads worked really well for us

Do you think Apple iAd delivers good value for the price?

Yes

Are you happy with Apple iAd's feature set?

Yes

Did Apple iAd live up to sales and marketing promises?

Yes

Did implementation of Apple iAd go as expected?

Yes

Would you buy Apple iAd again?

Yes

Apple iAd will be a well-suited marketing platform for your business if you have an iOS app. Unlike other app marketing platforms, apple search ads give a lot more flexibility. It's targeting includes keyword-level targeting as well as negative keywords. It's not a black box campaign tool like the google universal app campaign. Also, the lifetime value of the users acquired through this platform is much higher compared to the other platforms that we have tried.