ARInsights’ SaaS platform is used by B2B tech and services companies for managing their analyst relations (AR) and influencer relations programs. The flagship solution, ARchitect, along with multiple complementary products, help improve AR professionals’ efficiency and productivity.
There isn't a comparative like-for-like product that I would compare ARchitect to; rather I would compare it to any other CRM system. The key differentiator is the database of analysts listed after that is really a case of comparing how interactions are listed and how emails …
Prior to using ARchitect, we were using Salesforce. While we did have some customization added, it did not nearly have the robustness that ARchitect provides -- especially since it is designed for AR professionals. We've been using ARchitect for about 8 years and have never …
There is no equivalent to ARchitect on the market. We, like many AR programs, used Excel spreadsheets and Word docs before getting ARchitect. Those general purpose tools are sub-optimal for AR management.
If you have an AR program across the globe and want to track all interactions you have with them, this tool is right for you. As you can imagine the tool is only as good as the data you put in, so you do have to make it part of your work day to input the data. Say a team member leaves and you have to jump in to cover for them, you are able to see all the interactions they have had with analysts
As a freelancer I am unlikely to have the budget to use ARchitect on a regular basis I would however look at it seriously if asked by a client or if I was working in an agency with a significant AR practice I would look at it seriously.
In the instances I have had issues its been a little tricky to figure things out, some of the videos are helpful but getting email responses are not great compared to online chat and I have found that the response rates have been more than a day in some instances which is not as responsive as I would like compared to other platforms.I have seen ARInsights have made a number of new hires in the area of account management so I am sure that will have improved the support provided
Prior to using ARchitect, we were using Salesforce. While we did have some customization added, it did not nearly have the robustness that ARchitect provides -- especially since it is designed for AR professionals. We've been using ARchitect for about 8 years and have never looked back. Some examples of vast improvements: 1. Analyst firms/bios. With Salesforce, we needed to maintain all analyst bios -- something that ARchitect does. 2. Analyst coverage. We used to track all analyst coverage by visiting multiple analyst websites and manually pasting into spreadsheets. We now not only get a feed of coverage that can be exported into Excel, but we can also customize reports by topic. 3. Reporting. Salesforce did not provide the same reporting capabilities that ARchitect provides.
The Event Module has taken days if not weeks out of the prep process for big events.
ARchitect is a great way to allow communication with peers, without the need for extra emails, ect, because everyone on the team can see what each other is doing and who they are talking to about which topics.