ARchitect - custom built for AR but not IR
Marc Duke | TrustRadius Reviewer
September 17, 2019

ARchitect - custom built for AR but not IR

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with ARInsights ARchitect

I have used ARInsights ARchitect to support both analyst relations and influencer relations programs. The users are in the AR or Influencer Relations team. It is used to support and effectively run outreach campaigns. The software is effectively the foundation on which the programs are run on and the scope of the programs is global in nature.
  • Building lists - its excellent
  • Provide details/biogs on analysts
  • Solid platform for email outreach
  • Ability to track interactions
  • Use of the finder feature is a little cumbersome
  • The email editor is better but still a little fiddly compared to the likes of Mailchimp
  • Adding in new contacts is a little tedious process
  • Removing analysts no longer with an organisation - in transit is a little onerous
  • Positive - very helpful in terms of open rates for email blasts
  • Positive - useful to track interactions
  • Negative - no great on analyst output/coverage
There isn't a comparative like-for-like product that I would compare ARchitect to; rather I would compare it to any other CRM system. The key differentiator is the database of analysts listed after that is really a case of comparing how interactions are listed and how emails are distributed and tasks assigned.
In the instances I have had issues its been a little tricky to figure things out, some of the videos are helpful but getting email responses are not great compared to online chat and I have found that the response rates have been more than a day in some instances which is not as responsive as I would like compared to other platforms.

Do you think ARInsights ARchitect delivers good value for the price?

Not sure

Are you happy with ARInsights ARchitect's feature set?

No

Did ARInsights ARchitect live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ARInsights ARchitect go as expected?

I wasn't involved with the implementation phase

Would you buy ARInsights ARchitect again?

Yes

It's great if you have a simple analyst program and you are not sure where to start. It's the perfect tool to get a set of tiered lists with key details up and running. You are able to track/map and measure activity really well so it's almost a no-brainer for an AR professional.