Astro by Astronomer vs. Twilio Segment

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Astro by Astronomer
Score 10.0 out of 10
N/A
For data teams looking to increase the availability of trusted data, Astronomer provides Astro, a data orchestration platform, powered by Airflow. Astro enables data engineers, data scientists, and data analysts to build, run, and observe pipelines-as-code. Astronomer is the driving force behind Apache Airflow™, the de facto standard for expressing data flows as code. Airflow is downloaded more than 8 million times each month and is used by hundreds of thousands of teams around the world.N/A
Twilio Segment
Score 8.3 out of 10
N/A
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
$120
per month
Pricing
Astro by AstronomerTwilio Segment
Editions & Modules
No answers on this topic
Free
$0.00
Includes 1,000 visitors/mo
Team
$120.00
Includes 10,000 visitors/mo
Business
Contact Sales
Custom Volume
Offerings
Pricing Offerings
Astro by AstronomerTwilio Segment
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Astro by AstronomerTwilio Segment
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Astro by AstronomerTwilio Segment
Tag Management
Comparison of Tag Management features of Product A and Product B
Astro by Astronomer
-
Ratings
Twilio Segment
7.6
2 Ratings
11% below category average
Tag library00 Ratings8.01 Ratings
Tag variable mapping00 Ratings8.01 Ratings
Ease of writing custom tags00 Ratings8.01 Ratings
Rules-driven tag execution00 Ratings7.01 Ratings
Tag performance monitoring00 Ratings7.01 Ratings
Page load times00 Ratings8.01 Ratings
Mobile app tagging00 Ratings7.01 Ratings
Library of JavaScript extensions00 Ratings7.52 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Astro by Astronomer
-
Ratings
Twilio Segment
7.6
2 Ratings
10% below category average
Standard visitor segmentation00 Ratings8.02 Ratings
Behavioral visitor segmentation00 Ratings7.52 Ratings
Traffic allocation control00 Ratings7.02 Ratings
Website personalization00 Ratings8.01 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Astro by Astronomer
-
Ratings
Twilio Segment
8.3
3 Ratings
5% below category average
Account Scoring00 Ratings8.52 Ratings
Customer Data Governance00 Ratings9.02 Ratings
Data Connectors00 Ratings8.73 Ratings
Data Enhancement00 Ratings8.02 Ratings
Data Ingestion00 Ratings8.73 Ratings
Data Storage00 Ratings8.52 Ratings
Data Visibility00 Ratings8.02 Ratings
Event Data00 Ratings8.02 Ratings
Identity Resolution00 Ratings7.52 Ratings
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Astro by AstronomerTwilio Segment
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Score 8.8 out of 10
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Score 8.7 out of 10
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User Ratings
Astro by AstronomerTwilio Segment
Likelihood to Recommend
10.0
(1 ratings)
8.7
(21 ratings)
Support Rating
-
(0 ratings)
7.7
(8 ratings)
User Testimonials
Astro by AstronomerTwilio Segment
Likelihood to Recommend
Astronomer, Inc.
Astronomer is well suited for workflow and dependency management for enterprise-level data lakes. It is not a product for data processing though. Different source systems can be integrated, it also provides powerful interfaces for alerting and monitoring. Easy to build DAGs, graphical UI, API support makes the product more user-friendly as well. Astronomer also does a great job on user training.
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Twilio
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
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Pros
Astronomer, Inc.
  • Workflow management
  • Wide availability of plugins
  • Dependency management on upstream
Read full review
Twilio
  • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
  • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
  • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
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Cons
Astronomer, Inc.
  • More language agnostic
  • Flexible fork and join capabilities
  • Near real time UI updates in case of deployment of enhanced DAGs
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Twilio
  • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
  • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
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Support Rating
Astronomer, Inc.
No answers on this topic
Twilio
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
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Alternatives Considered
Astronomer, Inc.
Astronomer is a fast, secure, scalable workload management solution. It provides world-class user training along with easy to interact support.
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Twilio
We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.
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Return on Investment
Astronomer, Inc.
  • It helps to build scalable, available and low maintenance workloads
  • Integrated Alerts and notifications helps to detect load issues in the early stages
  • Ensures meeting data SLAs
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Twilio
  • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
  • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
  • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
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ScreenShots

Twilio Segment Screenshots

Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings