A robust tool to handle user information
July 15, 2022
A robust tool to handle user information
Score 9 out of 10
Vetted Review
Verified User
Software Version
Business
Overall Satisfaction with Twilio Segment
Twilio Segment is really useful when: - You have multiple services or microservices interacting with user data (names, personal preferences, etc) - You need to handle at scale Personal Information, GDPR, privacy, etc. - You want to create a pipeline of events happening in your applications and distribute them between other vendors or data tools - Managing and organizing multiple lead sources (Facebook leads, Unbounce, google ads, etc)
- Handling PII information and GDPR
- Managing multiple user data sources and making it easy to deduplicate
- Building event pipelines across apps and integrations
- Creating events using a UI or something like Heap's autocapture
- Retrieving user data with frontend libraries
- Rules for user identification and deduplication
- Merging and deduplicating user info
- Events planning and pipelines
- Distributing information to other vendors, apps
- Better marketing budget allocation by facilitating attribution
- Centralized user information
- Easiness to distribute user information and user events across multiple destinations
Do you think Twilio Segment delivers good value for the price?
Not sure
Are you happy with Twilio Segment's feature set?
Yes
Did Twilio Segment live up to sales and marketing promises?
Yes
Did implementation of Twilio Segment go as expected?
No
Would you buy Twilio Segment again?
Yes