A robust tool to handle user information
July 15, 2022

A robust tool to handle user information

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Twilio Segment

Twilio Segment is really useful when: - You have multiple services or microservices interacting with user data (names, personal preferences, etc) - You need to handle at scale Personal Information, GDPR, privacy, etc. - You want to create a pipeline of events happening in your applications and distribute them between other vendors or data tools - Managing and organizing multiple lead sources (Facebook leads, Unbounce, google ads, etc)
  • Handling PII information and GDPR
  • Managing multiple user data sources and making it easy to deduplicate
  • Building event pipelines across apps and integrations
  • Creating events using a UI or something like Heap's autocapture
  • Retrieving user data with frontend libraries
  • Rules for user identification and deduplication
  • Merging and deduplicating user info
  • Events planning and pipelines
  • Distributing information to other vendors, apps
  • Better marketing budget allocation by facilitating attribution
  • Centralized user information
  • Easiness to distribute user information and user events across multiple destinations

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Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application