Twilio Segment

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Twilio Segment
Score 8.5 out of 10
N/A
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
$120
per month
Pricing
Twilio Segment
Editions & Modules
Free
$0.00
Includes 1,000 visitors/mo
Team
$120.00
Includes 10,000 visitors/mo
Business
Contact Sales
Custom Volume
Offerings
Pricing Offerings
Twilio Segment
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Twilio Segment
Considered Both Products
Twilio Segment
Chose Twilio Segment
Tealium was slow to set up and unreliable. It has better pricing but took significantly more Dev time to implement. We also could not debug issues and their support was slow to assist.
Chose Twilio Segment
Segment is considerably cheaper but doesn't have the GUI for non-SQL users. GA Premium doesn't have all the data connectors, and can be more difficult to configure on SPAs.
Chose Twilio Segment
I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I …
Chose Twilio Segment
We tried to set up our entire data analytics process through these tools but there were some parts of the data capture, set-up, analytics that was missing with these tools. None of them could provide the ease of setting up with a complete picture of the data and analytics like …
Chose Twilio Segment
It's much more personalized and user-focused data available in real-time, and immediately exported to an external database. It's provided more control over how the information is used and displayed for actionable insights.
Chose Twilio Segment
Segment is not really suitable for most websites that have more than 10k MTU - If you run a semi-popular website, there are many tools out there that will do basic web analytics, like Google Analytics. Google Analytics provides simple resources for tracking user growth, …
Chose Twilio Segment
Segment syncs different data than those apps, making it a useful addition to the stack.
Chose Twilio Segment
The competitors above either charge a lot if you want to warehouse your data, don't allow data warehousing, or make it very difficult to warehouse your data (requiring you to write custom scripts and run them on schedulers). Segment makes it easy to warehouse your application's …
Chose Twilio Segment
There were no other solutions like Segment that I evaluated. I've never even heard of a comparable solution.
Chose Twilio Segment
Similar offering, since I didn't go with them I couldn't a more in depth response.
Chose Twilio Segment
Looked at Google Tag Manager, but too complicated. Segment.io mostly competes with each individual martech tool of implementing all the event tracking yourself for each tool.
Top Pros
Top Cons
Best Alternatives
Twilio Segment
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.9 out of 10
All AlternativesView all alternatives
User Ratings
Twilio Segment
Likelihood to Recommend
8.7
(18 ratings)
Support Rating
7.9
(11 ratings)
User Testimonials
Twilio Segment
Likelihood to Recommend
Twilio
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
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Pros
Twilio
  • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
  • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
  • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
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Cons
Twilio
  • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
  • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
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Support Rating
Twilio
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
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Alternatives Considered
Twilio
I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
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Return on Investment
Twilio
  • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
  • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
  • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
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ScreenShots

Twilio Segment Screenshots

Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings