Twilio Segment

Twilio Segment

93 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Twilio Segment	Score 8.5 out of 10	N/A	Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…	$120 per month

Pricing

Twilio Segment

Editions & Modules

Free: $0.00
Includes 1,000 visitors/mo
Team: $120.00
Includes 10,000 visitors/mo
Business: Contact Sales
Custom Volume

Offerings

Pricing Offerings
Twilio Segment
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Twilio Segment
Considered Both Products	Twilio Segment Jono Child Head of Data Chose Twilio Segment Tealium was slow to set up and unreliable. It has better pricing but took significantly more Dev time to implement. We also could not debug issues and their support was slow to assist. Incentivized Helpful? Verified User Director Chose Twilio Segment Segment is considerably cheaper but doesn't have the GUI for non-SQL users. GA Premium doesn't have all the data connectors, and can be more difficult to configure on SPAs. Helpful? Yaniv Vararu Director, Quality & Processes Chose Twilio Segment I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I … Incentivized Helpful? Justin Collier CTO Chose Twilio Segment Segment is far more versatile than Mixpanel alone. We still use Mixpanel, but it wouldn't be nearly as useful without Segement. Incentivized Helpful? Manan Vora CEO and Founder Chose Twilio Segment We tried to set up our entire data analytics process through these tools but there were some parts of the data capture, set-up, analytics that was missing with these tools. None of them could provide the ease of setting up with a complete picture of the data and analytics like … Incentivized Helpful? Brad Crabtree Marketing and Inspiration Chose Twilio Segment It's much more personalized and user-focused data available in real-time, and immediately exported to an external database. It's provided more control over how the information is used and displayed for actionable insights. Incentivized Helpful? Fedor Paretsky Co-Founder/CEO Chose Twilio Segment Segment is not really suitable for most websites that have more than 10k MTU - If you run a semi-popular website, there are many tools out there that will do basic web analytics, like Google Analytics. Google Analytics provides simple resources for tracking user growth, … Incentivized Helpful? Tim Berman Founder and Growth Evangelist Chose Twilio Segment Segment syncs different data than those apps, making it a useful addition to the stack. Incentivized Helpful? Tim Abraham Head Of Analytics Chose Twilio Segment The competitors above either charge a lot if you want to warehouse your data, don't allow data warehousing, or make it very difficult to warehouse your data (requiring you to write custom scripts and run them on schedulers). Segment makes it easy to warehouse your application's … Incentivized Helpful? Verified User Director Chose Twilio Segment There were no other solutions like Segment that I evaluated. I've never even heard of a comparable solution. Incentivized Helpful? Jon Lee CTO Chose Twilio Segment Similar offering, since I didn't go with them I couldn't a more in depth response. Incentivized Helpful? Michael Ball-Marian Intrapreneur, Internal Startup Co-Founder Chose Twilio Segment See my previous response. Google Tag Manager is great if you are firmly in the Google ecosphere. But they don't have as many integrations as Segment.io Incentivized Helpful? Sam Ho CEO (Chief Executive Officer) Chose Twilio Segment Looked at Google Tag Manager, but too complicated. Segment.io mostly competes with each individual martech tool of implementing all the event tracking yourself for each tool. Incentivized Helpful?
Top Pros	Pro Event data Pro 3rd party Pro Data warehouse
Top Cons	Minus Learning curve Minus Old version Minus No easy way

Best Alternatives
	Twilio Segment
Small Businesses	SALESmanago Score 9.6 out of 10
Medium-sized Companies	SALESmanago Score 9.6 out of 10
Enterprises	Tealium Customer Data Hub Score 8.9 out of 10
All Alternatives	View all alternatives

User Ratings
	Twilio Segment
Likelihood to Recommend	8.7 (18 ratings)
Support Rating	7.9 (11 ratings)

User Testimonials
	Twilio Segment
Likelihood to Recommend	Twilio Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application Incentivized Verified User Anonymous Read full review
Pros	Twilio Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend. Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base. The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows. Incentivized Fedor Paretsky Co-Founder/CEO Read full review
Cons	Twilio More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking. Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events. Incentivized Tim Abraham Head Of Analytics Read full review
Support Rating	Twilio Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days. Incentivized Manan Vora CEO and Founder Read full review
Alternatives Considered	Twilio I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since). Incentivized Yaniv Vararu Director, Quality & Processes Read full review
Return on Investment	Twilio Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity. Segment lets us send events to ad tools with a full audit trail so all the numbers line up. Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors. Verified User Anonymous Read full review
ScreenShots	Twilio Segment Screenshots