My brother and I are business partners on a variety of different entrepreneurial ventures. We just signed up with Ontraport as a solution to replace our current system made up of several daisy-chained, disparate systems to achieve our ultimate goal of business automation. We are marketers at heart, and want to provide the best experience possible for our clients. Since we have multiple unique brands and products, we want to cater specifically to each type of client AND where each client is at within each sales cycle. In order to provide as much customized value to each client as we'd like, we felt a system like Ontraport was imperative. The depth of features of the product is amazing, and the support from the team as I go through each functionality has been above and beyond! The price of the product is obviously higher than an entry-level product, but the functionality more than makes up for it for a company that can scale due to the advanced functionality. When you get an automation tool like Ontraport utilizing all the features it offers, it can legitimately serve your company in the same way as multiple employees would. For a product of this caliber, it's worth its weight in gold!