Atlan vs. LiveRamp

Well suited if you're using a lot of tools that work in tandem with this such as Snowflake, Amazon, S3, Tableau, Power, BI, Redshift, and others. It also has robust functionality for the quality management of metadata sets. The most helpful thing here is all the dashboards that provide visibility in one place. In my experience, less suited for collaboration across teams. Not a ton of ways to do things in real-time together.

Incentivized

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

Incentivized

• Here, it is very easy to extract and modify the data.
• We can do very quick and smooth integration over here.
• It's OpenSource framework provides extension capabilities to the API it uses

Incentivized

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

• API documentation could be improved
• Support team could be quicker in their response
• Not a lot of "help" type information users can self-access

Incentivized

• Better UI
• API connectivity
• More complex ETL processes

Incentivized

Incentivized

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

• Atlan has certainly saved time and money by consolidating our metadata sets
• Integrations with Amazon and Tableau have definetely sped up our time to value

Incentivized

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized