Auth0 vs. Google Cloud Identity

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Auth0
Score 8.0 out of 10
N/A
Auth0® is an identity solution that provides secure access to any application, for any user. Safeguarding, according to the vendor, billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. Auth0 lets users integrate authentication and authorization for web, mobile, and legacy applications, with new Fine Grained Authorization (FGA) that goes beyond role-based access control. It can authenticate users…
$0
per month
Google Cloud Identity
Score 8.7 out of 10
N/A
Google Cloud Identity is a unified identity, access, app, and endpoint management (IAM/EMM) platform that gives users access to apps with single sign-on, provides multi-factor authentication to protect users and company data, and enforces policies for personal and corporate devices and endpoints.N/A
Pricing
Auth0Google Cloud Identity
Editions & Modules
Free: Up to 25,000 monthly active users
$0
per month
Essentials: Up to 500 monthly active users
$35
per month
Professional: Up to 500 monthly active users
$240
per month
Enterprise
Contact for quote
per month
Enterprise
Contact for quote
No answers on this topic
Offerings
Pricing Offerings
Auth0Google Cloud Identity
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Auth0Google Cloud Identity
Considered Both Products
Auth0
Chose Auth0
Auth0 is more straightforward for the setup,
Chose Auth0
Compared to Firebase Authentication and Amazon Cognito, it offers better security and easier integration with SPA applications. Firebase Authentication was easy to set up and worked well for simple Authentication use cases, mainly for Firebase-based applications. But it had …
Chose Auth0
Cognito was more expensive and complex hence we choose Auth0
Chose Auth0
As I already mentioned, role- and resource-based access can be easily provided via drag-and-drop options in this application. If AI is integrated into this tool, it would become even more user-friendly. Excellent tool to consume for security access.
Chose Auth0
As Auth0 is more Developer Friendly & Flexible for the application authentication
Chose Auth0
It proved to be better than them and we chose it because it was costing less and delivering more.
Chose Auth0
Microsoft 365, Tableau Cloud and Salesforce Marketing Cloud
Chose Auth0
We evaluated Okta as an alternative. While Okta is strong for large enterprises, we found Auth0 more flexible and easier to integrate for our use case. Auth0’s developer experience, customization options, and faster setup made it a better fit for our applications without adding …
Chose Auth0
Evaluated Okta, Keycloak, and Pingone for multi-tenant SaaS and global customer scenarios, but Auth0 offered the best balance of ease of use, security, and multi-tenant support.
Chose Auth0
Amazon Cognito was the most cost effective, but it required a lot more manual setup, and the documentation wasn’t as user-friendly for customizing login flows thatswhy chossed Auth0
Chose Auth0
These all solutions were costly and require more time to deploy in the production. The pingone solution have a very hard login flow and require re login for each solution which is quite hard to use. Entra ID requires a AD to run and doesn't works for our use case. We require …
Chose Auth0
Superior sales and technical support. Excellent documentation which is ideal for product led team who want to go live in quick time. Adaptability to complex workflows and scalable for future growth and integrations
Chose Auth0
From a personal standpoint, I chose Google Authenticator over Auth0; however, from a business standpoint, Auth0 has more flexibility as it is hardware/software agnostic and allows for more controls from an IT stand point. It would be nice to have an app that would allow for the …
Chose Auth0
It was long ago , cognito was in its early days and had critical bug about email case sensitive. Okta Developer lack the separation in model we wanted ,meaning modeling our tenants to their model . we didn't want to create an App per tenant , and wanted some shared …
Chose Auth0
We noticed the marketplace and crm integration was excellent, besides that there were other factors such as team management tools was also vital, global compliance standard and provide highly secure login access, which was necessary for important clients, and team members. …
Chose Auth0
Firebase: Pricing is too high and the efficiency and store option is not an ROI point. Okta: Too high pricing. Lack of secure code not good for mobile application auth.
Chose Auth0
Great product and large user base, easier to integrate.
We used Auth0 to take care of single sign-on from all of our clients' auth domains. After initial development to integrate Auth0 with our systems, our client onboard has been very much simplified. The SSO integration …
Chose Auth0
Auth0 is one of the best login solutions for any website or application. The pricing is more considerable than other similar software. It is easy to use and does not require much effort in deploying. However, the deployment process is not so simple for drag and drop websites or …
Chose Auth0
Auth0's documentation, framework support, large community, and overall developer experience make the cost trade-off worthwhile. Auth0's developer experience makes it significantly easier for our firm to quickly develop apps that require user accounts, even if we use an SPA or a …
Chose Auth0
Auth0 is non-evasive and does not require software download. It is user friendly, seamless, and doesn't require additional actions on the part of the user. IBM Trusteer is none of these things and is based on a technology stack that cannot scale in the same way as Auth0. We …
Chose Auth0
We decided [on] Auth as the first product. We used it for about a year on [the] free plan and then switched to the current plan.
Google Cloud Identity
Chose Google Cloud Identity
We adopted Google Cloud Identity as an additional feature because it allowed us to integrate with it using multi-factor authentication. The IBM Cloud platform remains valid, and we have no plans to discontinue its use for identity management. From the user's perspective, we …
Features
Auth0Google Cloud Identity
Identity Management
Comparison of Identity Management features of Product A and Product B
Auth0
7.4
Ratings
9% below category average
Google Cloud Identity
9.0
Ratings
9% above category average
ID-Management Access Control7.90 Ratings8.00 Ratings
ID Management Single-Sign On (SSO)8.00 Ratings00 Ratings
Multi-Factor Authentication8.40 Ratings10.00 Ratings
Best Alternatives
Auth0Google Cloud Identity
Small Businesses

No answers on this topic

Dashlane Password Manager
Dashlane Password Manager
Score 9.1 out of 10
Medium-sized Companies
OneLogin by One Identity
OneLogin by One Identity
Score 9.5 out of 10
RSA Access Manager (Discontinued)
RSA Access Manager (Discontinued)
Score 10.0 out of 10
Enterprises
OneLogin by One Identity
OneLogin by One Identity
Score 9.5 out of 10
RSA Access Manager (Discontinued)
RSA Access Manager (Discontinued)
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Auth0Google Cloud Identity
Likelihood to Recommend
7.7
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
8.2
(0 ratings)
-
(0 ratings)
Usability
7.7
(0 ratings)
8.0
(0 ratings)
Support Rating
8.2
(0 ratings)
-
(0 ratings)
Configurability
6.4
(0 ratings)
-
(0 ratings)
User Testimonials
Auth0Google Cloud Identity
Likelihood to Recommend
Auth0 is very well suited for situations where a JSON web token can be used for authorizing APIs, websites, and mobile devices. It's especially useful if the JWT validation can happen at a gateway layer. It's especially useful if you only need to verify the user's email address or mobile number as the passwordless login is easy to implement.
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For example, if the system you are building is a general application service that does not primarily focus on ID management, it would be wise to use a service like Google's rather than developing your own IDaaS. While there may be cases where an IDaaS other than Google's is acceptable, Google is likely one of the best solutions when considering user recognition and ease of use. On the other hand, Gmail addresses are commonly used for other purposes, and users may not pay much attention to password management, so you should avoid using them for systems that require security. To strengthen security, you should consider making multi-factor authentication mandatory, etc.
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Pros
  • Overall we had very good experience with Auth0. It supports industry standard language or technology for integration. Very good performance.
  • It's nice to work with Auth0's APIs and they are flexible.
  • The management and configuration dashboard is useful and easy to deal with.
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  • Two-factor authentication available.
  • The Google authentication method is familiar to many users.
  • It is expected that it will also support authentication methods that will become common in the future.
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Cons
  • Auth0 can be somewhat limiting if you want a lot of control over the design of your authentication flow. Custom branding can be done, but it may be limited depending on how you plan to integrate.
  • The Auth0 API documentation has proven confusing at times; a single API endpoint's behaviour will change based on inputs and configured settings (e.g. offline_access). Consequently fields that are advertised as being returned in a response might not be there or have different values if you miss a key detail and it can be difficult to debug when this happens. All information required is available in the documentation but requires some digging.
  • The toggle to switch tenants feels a bit odd, it works, but I've had a few instances where I didn't realize I was on a staging tenant looking for something that was on the production tenant. Not a big deal, just something to watch out for.
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  • This time, I investigated it in advance, and it worked as expected, so I don't have any specific ideas for improvement.
  • Additionally, if we were using another IDAAS, it would have been beneficial to have knowledge on how to integrate it with Google tools, along with some relevant case studies.
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Likelihood to Renew
For our purposes, Auth0 is still one of the best valued RBAC platforms in the market.
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No answers on this topic
Usability
Like in my case, it helps me build a better business by requiring authentication and better login features, as they are needed quickly. It helps me save time by not having to create it from scratch and provides better role-based login and access. One of my most helpful features is SSO (Single Sign On). If the user wants Microsoft-able SSO, Auth0 provides an all-in-one.
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I chose Google because I thought it would be the best fit, but I didn't fully consider other cloud platforms (Azure, AWS, etc.), so I rated it 8. We assume that current Japanese users are familiar with Google, because we feel that there are far more people with Google email addresses than those with IDs on other cloud services.
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Support Rating
There isn't a clear method to get a hold of support when trouble arises if you're on their standard plan. You can file a support ticket and they generally are responsive. I've often been able to find similar questions to the questions I've had when it comes to support in their ticket history, however, some have been closed without a satisfactory conclusion for the original poster.
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No answers on this topic
Alternatives Considered
Auth0 is non-evasive and does not require software download. It is user friendly, seamless, and doesn't require additional actions on the part of the user. IBM Trusteer is none of these things and is based on a technology stack that cannot scale in the same way as Auth0. We believe Auth0 provides a superior solution and is well suited for our own technology stack.
Read full review
We adopted Google Cloud Identity as an additional feature because it allowed us to integrate with it using multi-factor authentication. The IBM Cloud platform remains valid, and we have no plans to discontinue its use for identity management. From the user's perspective, we simply added more authentication options. This also ensures we are prepared for future use when multi-factor authentication becomes available for user apps on the IBM Cloud.
Read full review
Return on Investment
  • Development time has been allocated to the more core parts of our business.
  • We are confident in the security of our user's accounts and their data.
  • Auth0's login flows are customizable which means that we don't have to worry about users being confused when logging in/changing their passwords, and we didn't event have to spend that much time configuring this. (Full in-house development for login could take weeks to get right.)
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  • From a business perspective, there were two steps.
  • First, we switched from our in-house ID management system to a cloud service. This allowed us to focus our development resources on application development.
  • At the same time, we were able to localize the handling of personal information, which resulted in increased efficiency in management aspects, including handling external inquiries, and in the development of encryption.
  • The second step was adding Google Cloud Identity as an option.
  • This allows more users to easily use our services. It can be said that this has improved user convenience.
  • I expect Google to accommodate future changes in authentication requirements, such as biometric authentication.
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ScreenShots

Auth0 Screenshots

Screenshot of multi-factor authentication with Auth0Screenshot of Auth0's user interface tools. These help administrators manage user identities including password resets, creating and provisioning, blocking and deleting users.Screenshot of a view of the customer's digital experience; this includes smart recommendations based on previous behavior, an experience tailored specifically to their mobile device, and easy discovery of travel options.Screenshot of the Auth0 Identity Access Management platform, built on AWS. It is designed to deliver a universal authentication and authorization as a service for web, mobile and legacy applications.to 7000+ customers worldwide.Screenshot of Auth0’s Adaptive MFA, which is based on various types of behavioral signals, meaning the MFA step is only presented when deemed risky. This preserves the experience for the majority of users, while maintaining a strong security posture.