Microsoft's Azure Application Gateway is a platform-managed, scalable, and highly available application delivery controller as a service with integrated web application firewall.
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Azure Traffic Manager
Score 9.7 out of 10
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Microsoft's Azure Traffic Manager operates at the DNS layer to quickly and efficiently direct incoming DNS requests based on the routing method of your choice.
Other load balancing tools in Azure (Azure LB and Azure Traffic Manager) are limited in their functionality in comparison with the Azure Application Gateway, and also, they don't provide security features. Azure Firewall, although it has security features, is more expensive, …
Amazon Route 53 Traffic Flow does what [Azure] Traffic Manager does, however, in Azure Configuration is separated between Azure DNS Zones (For DNS Zone Management) and [Azure] Traffic Manager for DNS Traffic Management and Load Balancing, Route 53 in a unified product for DNS …
For building scalable and highly available applications, Azure Application Gateway does most of the job on behalf of you; automatically load-balancing traffic from a number of users to a number of back-end servers. This ensure scalability and availability. The in-built security is great as can be expected from Microsoft, and user has a variety of tools for monitoring the health of the load-balancing function as well as the health of back end servers behind it.
Azure Traffic Manager is a great product, if you have multiple sites hosting similar services (Primary and DR), and you want to ensure that users are directed to the DR in case of a primary datacenter failure, [Azure] Traffic Manager does this very nicely. If you have a service hosted across multiple regions/datacenters and you want to balance the inbound load between the regions, [Azure] Traffic Manager does this very well, of course such scenario would require a database replication or something like Cosmos-DB in the backend [Azure Traffic Manager] is also well suited for inbound traffic with multiple IPs, you can fail-over traffic from one inbound IP to another based on its availability, or if you have multiple internet connections that you want to balance the load across, it does this pretty nicely too.
Traffic View is a great feature, but doesn't work very well, sometimes it gets stuck and stops loading traffic view data
Automatic probing for endpoints sometimes gets stuck too, I would recommend a technique to test the endpoint in real time from Azure Portal
Traffic View heatmap is buggy and doesn't point correctly to locations
Traffic View portal doesn't show source countries (Shows coordinates) it would be much more helpful to have coordinates auto-translated to geolocations/countries
Most of the Application Gateway's features and services can be managed and re-configured via either the Azure Portal GUI or via the Azure Cloud Shell, thus allowing both CLI modes, i.e. Azure CLI (Bash) and Azure Powershell. The v2 version of Application Gateway has significantly improved performance during initial configuration or during re-configuration changes, thus making it much more usable for IT admins, as compared to v1.
Other load balancing tools in Azure (Azure LB and Azure Traffic Manager) are limited in their functionality in comparison with the Azure Application Gateway, and also, they don't provide security features. Azure Firewall, although it has security features, is more expensive, and most importantly, it's not a load balancer at all.
Amazon Route 53 Traffic Flow does what [Azure] Traffic Manager does, however, in Azure Configuration is separated between Azure DNS Zones (For DNS Zone Management) and [Azure] Traffic Manager for DNS Traffic Management and Load Balancing, Route 53 in a unified product for DNS Traffic Management using Traffic Flow and DNS Zone Management. Route 53 does a great job, however, we found it to be a little bit more complex to setup than [Azure] Traffic Manager, Setting up traffic manager is pretty easy even for the first time, and getting the best out of it is relatively simple.