Azure Data Factory vs. Looker Studio

Best scenario is for ETL process. The flexibility and connectivity is outstanding. For our environment, SAP data connectivity with Azure Data Factory offers very limited features compared to SAP Data Sphere. Due to the limited modelling capacity of the tool, we use Databricks for data modelling and cleaning. Usage of multiple tools could have been avoided if adf has modelling capabilities.

Incentivized

Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies

Incentivized

• Data Ingestion - it works very well with numerous data sources.
• Data pipeline orchestration: It is a generic, popular tool for orchestrating data pipelines.
• Works well in Azure ecosystem, Azure services and data platforms like Databricks.
• It is a serverless and scalable solution for cloud data integration.

Incentivized

• Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
• Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
• Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.

Incentivized

• Granularity of Errors: Sometimes, Azure Data Factory provides error messages that are too generic or vague for us, making it challenging to pinpoint the exact cause of a pipeline failure. Enhanced error messages with more actionable details would greatly assist us as users in debugging their pipelines.
• Pipeline Design UI: In my experience, the visual interface for designing pipelines, especially when dealing with complex workflows or numerous activities, can become cluttered. I think a more intuitive and scalable design interface would improve usability. In my opinion, features like zoom, better alignment tools, or grouping capabilities could make managing intricate designs more manageable.
• Native Support: While Azure Data Factory does support incremental data loads, in my experience, the setup can be somewhat manual and complex. I think native and more straightforward support for Change Data Capture, especially from popular databases, would simplify the process of capturing and processing only the changed data, making regular data updates more efficient

Incentivized

• It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
• Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
• Compare to competition they need to improve with notification things.

Incentivized

It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration

Incentivized

So far product has performed as expected. We were noticing some performance issues, but they were largely Synapse related. This has led to a shift from Synapse to Databricks. Overall this has delayed our analytic platform. Once databricks becomes fully operational, Azure Data Factory will be critical to our environment and future success.

Incentivized

Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.

Incentivized

We have not had need to engage with Microsoft much on Azure Data Factory, but they have been responsive and helpful when needed. This being said, we have not had a major emergency or outage requiring their intervention. The score of seven is a representation that they have done well for now, but have not proved out their support for a significant issue

Incentivized

I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.

Incentivized

Azure Data Factory helps us automate to schedule jobs as per customer demands to make ETL triggers when the need arises. Anyone can define the workflow with the Azure Data Factory UI designer tool and easily test the systems. It helped us automate the same workflow with programming languages like Python or automation tools like ansible. Numerous options for connectivity be it a database or storage account helps us move data transfer to the cloud or on-premise systems.

Incentivized

Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.

Incentivized

• Facilitate better decision-making and improve business processes.
• Optimize business process outcomes by increasing internal efficiency and operational effectiveness.
• Boosts revenue growth while improving business process agility.

Incentivized

• Free, so the only investment is time
• Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
• The time spent formatting the templates or building connectors can have a negative impact on ROI
• As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.

Incentivized