Looker Studio as a great value for money.
January 20, 2026

Looker Studio as a great value for money.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker Studio

We use Looker Studio as our secondary BI tool to visualize data from Google tools, including Google Analytics and Google Ads. Thanks to easy integration with the Google environment, it provides a quick way to visualize data. It's very easy to use, so you don't need to be a data engineer to set up a basic dashboard. Our main reporting is based on another BI tool that is quite complex and takes more time to learn, so Looker helps us offload our Data Engineers when someone has a reporting need related to the Google Environment.

Pros

  • Easy to use.
  • Well arranged UI.
  • Good integration with Google products.

Cons

  • I could use built-in connectors for more data sources.
  • ROAS improvements in Google Ads campaigns.
  • Conversion rate optimization.
Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
Looker Studio is easy to use and provides sufficient capabilities for setting up basic reporting. It's especially good for a marketing environment. We also use other tools for complex reporting, but when it comes to value for money, Looker Studio is one of the best BI tools on the market.

Do you think Looker Studio delivers good value for the price?

Yes

Are you happy with Looker Studio's feature set?

Yes

Did Looker Studio live up to sales and marketing promises?

Yes

Did implementation of Looker Studio go as expected?

Yes

Would you buy Looker Studio again?

Yes

Looker Studio is well-suited for small businesses or marketing agencies that use the Google environment and don't want to spend a fortune on a BI tool. It's also good for companies with well-prepared data that can be connected to the BI tool and visualized without complex adjustments. If a business needs more complex visulizations and an opportunity to develop something extra in the reporting tool, then maybe a more complex tool should be used.

Looker Studio Feature Ratings

7.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
8
Location Analytics / Geographic Visualization
8
Predictive Analytics
6
Pattern Recognition and Data Mining
6
6.7
Customizable dashboards
7
Report Formatting Templates
7
Pixel Perfect reports
6
8.8
Drill-down analysis
8
Formatting capabilities
9
Integration with R or other statistical packages
8
Report sharing and collaboration
10
8.6
Publish to Web
10
Publish to PDF
10
Report Versioning
8
Report Delivery Scheduling
8
Delivery to Remote Servers
7

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