Fantastic platform for deep diving into data.
January 20, 2026

Fantastic platform for deep diving into data.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker Studio

Used generally across marketing and fundraising teams to track user activity relating to website, paid digital marketing, organic social media, and other channels. Allows us to track performance for website traffic, revenue conversions, and their originating sources.

Pros

  • Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
  • Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
  • Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.

Cons

  • The styling customization layout could be slightly more user friendly/streamlined.
  • Having more information available on why data isn't pulling through on certain occasions (e.g., showing as 'Not Set', etc.) would be useful whenever possible.
  • Improved visibility of conversion data for all teams.
  • Improved capacity to prove channel value.
Takes a little while to get used to, given the vast amount of data and visualisation options, but that quickly becomes an opportunity once you have a decent grasp of the functionality. Very easy to share and explain to others who only need to view or change basic factors, such as data ranges.
A huge amount of backend data that you don't have access to via social media performance tracking platforms themselves. Opens the door to a better understanding of onward journeys from digital channels, and deeper knowledge of user behaviour and audience experience.

Do you think Looker Studio delivers good value for the price?

Yes

Are you happy with Looker Studio's feature set?

Yes

Did Looker Studio live up to sales and marketing promises?

Yes

Did implementation of Looker Studio go as expected?

Yes

Would you buy Looker Studio again?

Yes

Fantastic for detailed data, especially for tracking user journeys from social media onto the website, for example. Great for use across multiple people in teams, even where only one or two people have a full understanding of the tool, as it is user-friendly once set up. Not hugely appropriate for presenting in and of itself, best as a source of raw data versus a tool to convey findings.

Looker Studio Feature Ratings

10.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
10
Location Analytics / Geographic Visualization
10
8.5
Customizable dashboards
10
Report Formatting Templates
7
9.5
Formatting capabilities
9
Report sharing and collaboration
10
10.0
Publish to PDF
10

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