Look at Looker Studio
January 28, 2026

Look at Looker Studio

Jake Bodmer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker Studio

My team and I use Looker Studio to create high level reporting that can quickly and easily tell the broader team outcomes of recent marketing efforts. It's a highly visual tool that let's me take a large amount of data and build reports to deliver to colleagues and c-suite execs to share out performance metrics.

Pros

  • Easy to build reports
  • Connects with a variety of data sources
  • If you're new to working with data Looker Studio helps you get comfortable and up and running quickly

Cons

  • Building reports are easy but understand what data to pull in to get to your end goal can take some time
  • I've run into row limit issue before if you're trying to pull in a large data set sometime it's just not possible and has to be broken up
  • Theres a limit of 5 sources when attempting to blend data which can be restrictive
  • Democratizing data, enabling data-driven decisions
  • Free, easy-to-use, interactive dashboards that consolidate data from various sources
  • Interactive dashboards
Intuitive drag-and-drop interface, deep Google integration, strong data blending, and zero cost, making powerful, interactive dashboards accessible to non-technical users for quick, collaborative, and real-time data analysis. Looker Studio excels at empowering marketers to create beautiful, interactive, and actionable reports rapidly, transforming raw data into clear, single sources of truth without needing extensive technical expertise or large budgets, making it highly usable for a broad audience.
Looker Studio is great for free, simple Google-centric dashboards, while Power BI offers strong Microsoft integration, AI, and deep data prep (Power Query/DAX) for corporate users. Tableau excels in advanced visual exploration for complex data, though often much pricier. Fullstory is a different beast, focusing on user experience (UX) session replay for product teams, not traditional BI.

Do you think Looker Studio delivers good value for the price?

Yes

Are you happy with Looker Studio's feature set?

Yes

Did Looker Studio live up to sales and marketing promises?

Yes

Did implementation of Looker Studio go as expected?

Yes

Would you buy Looker Studio again?

Yes

Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions.

When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies

Looker Studio Feature Ratings

5.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
3
Location Analytics / Geographic Visualization
7
8.0
Customizable dashboards
7
Report Formatting Templates
9
Pixel Perfect reports
Not Rated
7.3
Drill-down analysis
6
Formatting capabilities
7
Integration with R or other statistical packages
6
Report sharing and collaboration
10
7.0
Publish to Web
7
Publish to PDF
7
Report Versioning
7
Report Delivery Scheduling
7
Delivery to Remote Servers
7

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