Azure DevOps (formerly VSTS, Microsoft Visual Studio Team System) is an agile development product that is an extension of the Microsoft Visual Studio architecture. Azure DevOps includes software development, collaboration, and reporting capabilities.
$2
per GB (first 2GB free)
HCL Unica
Score 8.2 out of 10
N/A
HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.
N/A
Pricing
Azure DevOps
HCL Unica
Editions & Modules
Azure Artifacts
$2
per GB (first 2GB free)
Basic Plan
$6
per user per month (first 5 users free)
Azure Pipelines - Self-Hosted
$15
per extra parallel job (1 free parallel job with unlimited minutes)
Azure Pipelines - Microsoft Hosted
$40
per parallel job (1,800 minutes free with 1 free parallel job)
Azure DevOps works well when you’ve got larger delivery efforts with multiple teams and a lot of moving parts, and you need one place to plan work, track it properly, and see how everything links together. It’s especially useful when delivery and development are closely tied and you want backlog items, code and releases connected rather than spread across tools. Where it’s less of a fit is for small teams or simple pieces of work, as it can feel like more setup and process than you really need, and non-technical users often struggle with the interface. It also isn’t great if you want instant, easy programme-level views or a very visual planning experience without putting time into configuration.
I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
Ability to translate Multiple SQL queries into a very easy to use visual GUI.
Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
It’s flexibility in the output layouts that it can create.
I did mention it has good visibility in terms of linking, but sometimes items do get lost, so if there was a better way to manage that, that would be great.
The wiki is not the prettiest thing to look at, so it could have refinements there.
Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
I don't think our organization will stray from using VSTS/TFS as we are now looking to upgrade to the 2012 version. Since our business is software development and we want to meet the requirements of CMMI to deliver consistent and high quality software, this SDLC management tool is here to stay. In addition, our company uses a lot of Microsoft products, such as Office 365, Asp.net, etc, and since VSTS/TFS has proved itself invaluable to our own processes and is within the Microsoft family of products, we will continue to use VSTS/TFS for a long, long time.
There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
It's a great help to get more information about new feature release and stay updated on what the dev team is working on. I like how easy it is to just login and read through the work items. Each work item has basic details: Title, Description, Assigned to, State, Area (what it belongs to), and iteration (when it’s worked on). See image above.They move through different states (New → Discovery → Ready for Prod → etc.).
When we've had issues, both Microsoft support and the user community have been very responsive. DevOps has an active developer community and frankly, you can find most of your questions already asked and answered there. Microsoft also does a better job than most software vendors I've worked with creating detailed and frequently updated documentation.
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
Microsoft Planner is used by project managers and IT service managers across our organization for task tracking and running their team meetings. Azure DevOps works better than Planner for software development teams but might possibly be too complex for non-software teams or more business-focused projects. We also use ServiceNow for IT service management and this tool provides better analysis and tracking of IT incidents, as Azure DevOps is more suited to development and project work for dev teams.
The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
We have saved a ton of time not calculating metrics by hand.
We no longer spend time writing out cards during planning, it goes straight to the board.
We no longer track separate documents to track overall department goals. We were able to create customized icons at the department level that lets us track each team's progress against our dept goals.
