Folderly vs. Bouncer vs. Twilio SendGrid

If you use emailing in your job activities, then email deliverability is a very important concern. Email deliverability is highly important for some job professions like sale, marketing, public relations, etc. Folderly is a good tool and improves the email deliverability by fixing all the issues that might be causing deliverability issue. Folderly keeps your email sender warmer, in a good reputation and helps to succeed with the emailing while you reach out to the people.

I have already recommended bouncer to a number of my colleagues, and I know of one that is already deploying it. Protecting your online reputation, staying off of UCE blacklists and the like are important to deliverability of your messages. Having a simple tool such as bouncer really helps achieve deliverability goals without deterring from your workflow to any degree.

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If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.

• Fix of tech issues: domain analysis, DNS, DMARC, SPF records were fixed ASAP
• Spam filters check, advice on templates and content, list segmentation, etc.
• Automation that helps improve reputation and trustability as a sender.
• Fixing spam: our emails are not going to the spam folder, but the inbox.

• It's cleansing methodology is different than other services and is much better
• It performs it's services rather quickly
• The results are very good. Your bounce and spam rates will greatly improve
• Running your lists through Bouncer will raise your Reputation scores
• Bouncer will help keep you off Blacklists

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• Managing email lists / audiences is easy with features like groups and segments.
• They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
• Provides clear / easy-to-read analytics of email campaigns.
• I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.

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• The initial setup may be a bit complex for a first-time, not technical user. That being said, Folderly support mitigates that until onboarding gets completed.

• Maybe to add some filters for History checks (by date, period, reason, person's name in case it's a corporate account, domain of email (by writing it manually), etc.) and add a date of verification
• In case it's a corporate account, to add name of the person who verifies an email/bulk
• If an email has been previously checked, and now you want to check it again (e.g. a few days later), then to show the status of email BUT to mention that you've already checked this email earlier (maybe to show the date)

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• Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
• Helping with warming up our dedicated IP for the best-sending score.
• We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
• Transactional email sequences would be a huge plus.
• Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
• Better reporting and split reporting between transactional and marketing emails.

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Because I love this kind of solution. Not a lot of different functionalities but really effective for why I'm using it. I need to make sure my email list and CRM are corrects and Bouncer is perfect for that!

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Friendly user interface

Super easy to use.

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It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.

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Haven't needed support.

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Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.

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Super simple and easy for us.

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In our digital reality, automation and speed are key. A tool that resolves things quickly and human support that backs it up are significant advantages!

Bouncer validates and cleans email lists more accurately than other tools. It has a lower false, positive rate, can identify hard bounces, and provides detailed reports on email validation results, making it a more reliable and effective tool for maintaining a clean email list.

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Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.

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• We could increase a range of metrics of our email campaigns. Now it brings more results with the same internal efforts thanks to deliverability rates.

• ROI can't be defined for mail checking, but it definitely saves much time and effort, and probably money since it allows us to appear in mailbox of our leads.

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• As it was cheaper than the transactional service we previously used, it saved costs.
• The API was relatively easy to work with so it helped us ship the service and test it quickly.
• We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info