Folderly vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Folderly
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
Folderly is an AI-based email deliverability platform for monitoring, spam testing, and maintaining email deliverability by solving any spam issues. Folderly is supported by Belkins.
$120
per month per seat
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
FolderlyTwilio SendGrid
Editions & Modules
100-499 Mailboxes
$50
per month per seat
25-99 Mailboxes
$70
per month per seat
10-24 Mailboxes
$90
per month per seat
1-9 Mailboxes
$120
per month per seat
500+ Mailboxes
Custom
per month per seat
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
FolderlyTwilio SendGrid
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsFolderly pricing depends on the number of connected mailboxes. It starts at $120/month and differs with each tier.
More Pricing Information
Features
FolderlyTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Folderly
-
Ratings
Twilio SendGrid
7.7
46 Ratings
5% below category average
WYSIWYG email editor00 Ratings7.733 Ratings
Dynamic content00 Ratings7.936 Ratings
Ability to test dynamic content00 Ratings8.034 Ratings
Landing pages00 Ratings7.522 Ratings
A/B testing00 Ratings8.526 Ratings
Mobile optimization00 Ratings9.034 Ratings
Email deliverability reporting00 Ratings7.546 Ratings
List management00 Ratings5.940 Ratings
Triggered drip sequences00 Ratings7.520 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Folderly
-
Ratings
Twilio SendGrid
8.0
46 Ratings
4% above category average
Dashboards00 Ratings8.544 Ratings
Standard reports00 Ratings8.544 Ratings
Custom reports00 Ratings7.028 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Folderly
-
Ratings
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation00 Ratings9.38 Ratings
Link Tracking00 Ratings9.08 Ratings
Image Validation00 Ratings9.07 Ratings
Inbox Display00 Ratings9.38 Ratings
Email Accessibility Tools00 Ratings9.08 Ratings
Spelling and Grammar Check00 Ratings8.66 Ratings
Spam Testing00 Ratings9.38 Ratings
Email Previews00 Ratings9.08 Ratings
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FolderlyTwilio SendGrid
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Score 7.4 out of 10
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Score 10.0 out of 10
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User Ratings
FolderlyTwilio SendGrid
Likelihood to Recommend
10.0
(15 ratings)
5.5
(57 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
-
(0 ratings)
1.0
(4 ratings)
Support Rating
-
(0 ratings)
3.0
(9 ratings)
User Testimonials
FolderlyTwilio SendGrid
Likelihood to Recommend
Belkins
If you use emailing in your job activities, then email deliverability is a very important concern. Email deliverability is highly important for some job professions like sale, marketing, public relations, etc. Folderly is a good tool and improves the email deliverability by fixing all the issues that might be causing deliverability issue. Folderly keeps your email sender warmer, in a good reputation and helps to succeed with the emailing while you reach out to the people.
Read full review
Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
Read full review
Pros
Belkins
  • Fix of tech issues: domain analysis, DNS, DMARC, SPF records were fixed ASAP
  • Spam filters check, advice on templates and content, list segmentation, etc.
  • Automation that helps improve reputation and trustability as a sender.
  • Fixing spam: our emails are not going to the spam folder, but the inbox.
Read full review
Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Read full review
Cons
Belkins
  • The initial setup may be a bit complex for a first-time, not technical user. That being said, Folderly support mitigates that until onboarding gets completed.
Read full review
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
Read full review
Usability
Belkins
No answers on this topic
Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Read full review
Support Rating
Belkins
No answers on this topic
Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Read full review
Alternatives Considered
Belkins
In our digital reality, automation and speed are key. A tool that resolves things quickly and human support that backs it up are significant advantages!
Read full review
Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Return on Investment
Belkins
  • We could increase a range of metrics of our email campaigns. Now it brings more results with the same internal efforts thanks to deliverability rates.
Read full review
Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Read full review
ScreenShots

Folderly Screenshots

Screenshot of Folderly Score DashboardScreenshot of Folderly Home PageScreenshot of Folderly Best PracticesScreenshot of Folderly Spam TriggersScreenshot of Custom email template managementScreenshot of Accounts and Members